Residential Marketing Manager

Job Description

Job Description

Who We Are

Renewal by Andersen, the full-service replacement division of Andersen Windows, is growing-and we're looking for a driven , people-first leader to help take our residential marketing team to the next level .

We operate in a fast-paced, high-energy environment where success is built on strong leadership, accountability, and a commitment to winning as a team. If you thrive in sales, love developing people, and aren't afraid to lead from the front, this is your opportunity to make an immediate impact and grow your career.

Our Culture

We win by investing in people-our customers, our communities, and especially our team. We believe great leaders build great teams, and great teams deliver exceptional results.

• Competitive, supportive, and growth-focused environment
• Leadership that develops leaders-not just managers
• Strong sense of team accountability and shared success
• Commitment to diversity, inclusion, and individual growth

Your Mission

As Residential Marketing Manager, you will own and build a high-performing canvassing team that generates qualified leads through door-to-door marketing. This is not a "manage from the office" role-you'll be in the field, coaching, training, and leading by example .

You will combine sales expertise, leadership skills, and hands-on execution to drive results and develop future leaders within your team.

What You'll Do

Lead From the Front

• Actively participate in door-to-door canvassing to master the process and set the standard
• Train and coach team members in the field through real-time development and role modeling
• Demonstrate and reinforce winning scripts, techniques, and customer engagement strategies

Build & Develop a Winning Team

• Train, and develop Team Leads and canvassers into high-performing sales professionals
• Deliver ongoing coaching, role-play sessions, and performance feedback
• Create a culture of accountability, energy, and results

Drive Sales & Lead Generation

• Execute door-to-door marketing strategies that consistently generate qualified leads
• Monitor team performance and adjust tactics to maximize conversion and efficiency
• Ensure a world-class customer experience at every interaction

Operate & Scale the Program

• Manage day-to-day canvassing operations including scheduling, routing, and logistics
• Track performance metrics, analyze trends, and optimize results
• Oversee lead validation, reporting, and data accuracy
• Develop short- and long-term strategies to grow your market

Leadership & Strategy

• Collaborate with marketing leadership on go-to-market strategies
• Own your market's canvassing budget and performance outcomes
• Provide regular updates and insights to senior leadership

What Makes You a Great Fit

• Proven sales leader with 3+ years managing teams in a high-performance environment
• Passion for coaching, mentoring, and developing people
• Comfortable working in the field daily , not just behind a desk
• Strong understanding of sales processes, scripts, and closing techniques
• Data-driven mindset-able to analyze performance and adjust strategy
• High energy, competitive, and results-oriented
• The desire to learn Door-to-Door Marketing.

Requirements

• 3+ years of leadership experience managing teams
• Valid driver's license with clean driving record
• Strong communication and coaching skills
• Ability to balance strategy with hands-on execution
• Proficiency in Microsoft Office (Excel, Word, PowerPoint preferred)

Compensation & Benefits

• Base Salary: $65,000–$70,000
• Uncapped Bonus Potential: Top performers earn $100K+
• Medical, Dental, Vision
• 401(k) with company match
• Short Term Disability
• PTO: Up to 15 days in year one

Why This Role Stands Out

This isn't just another management job-it's a lead-from-the-front sales leadership role where you'll build a team, develop talent, and directly impact revenue. If you're looking for a position where your leadership, coaching, and sales ability truly matter, this is it.