Relationship Marketing Specialist

We are recruiting for a Relationship Marketing Specialist. The position is based in the southwestern region of Virginia, including Roanoke, Blacksburg, Bristol, and surrounding areas. Responsibilities Coordinate and conduct exhibit tables, media interviews, presentations, and webinars for a wide range of audiences and topics. Develop content and segment messaging to reach a broad audience across marketing channels such as sponsorships, events, and webinars. Serve as lead for medium and large projects and events, including planning, tracking, adjusting execution based on audience, and ensuring appropriate materials are available and deadlines are met. Coordinate vendor logistics and assign areas of responsibility to enhance the agency’s presence and fully maximize partnerships. Identify and recommend new partnerships and negotiate contracts with marketing partners in conjunction with the Marketing & Communications Director. Qualifications Home base in the southwestern region of Virginia with familiarity with the local communities. Willingness and ability to work and travel frequently throughout the southwestern region and occasionally across the state to the main office in North Chesterfield. Bachelor’s degree in marketing, communications, or related field or equivalent combination of education and experience. 5+ years of experience in public relations, marketing, or communications. Experience managing small to mid‑sized marketing projects with deadlines. Experience developing marketing plans and drafting complex communications. Excellent communication and presentation skills, able to convey complex concepts to large, diverse audiences in person or electronically. Ability to independently prioritize and handle multiple tasks simultaneously. Knowledge of social media measurement and analytics tools. Ability to work effectively within a marketing team and cross‑functionally with other divisions and departments. Ability to proofread, maintain brand consistency, and ensure high‑quality work. Ability to solve problems creatively. Knowledge of basic marketing concepts, strategies, and tactics. Understanding of content strategy, writing marketing content, and design basics. Work Conditions Position travels frequently throughout the southwestern region of Virginia; occasional travel required across the state to the main office in North Chesterfield. When not traveling, works remotely and spends considerable time in a sitting, stationary position operating a computer and other office equipment. Frequently communicates with vendors, employees, and guests; must be able to exchange accurate information accordingly. Occasionally bends, squats, lifts or moves boxes or supplies; may lift, carry, and move up to 20 pounds unassisted. Benefits Generous healthcare benefits with multiple plans to choose from. Defined benefit and contribution retirement plans with cash match. 12+ holidays. PTO – new employees earn 25 days for a full year. #J-18808-Ljbffr