Sr. Analyst, Marketing Analytics

Location Zip Code: 84604 Job Family: Marketing We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Analyst, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level. What we offer: Annual Merit bonuses Group Health, Dental, and Vision plans Pet insurance, Life insurance, and EAP benefits 401K with employer match up to 4% Paid holidays and paid time off Opportunity for advancement Upbeat and exciting company culture and much more! Responsibilities include: Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing. Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments. Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership. Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing. Translate data into insights that inform campaign optimizations and near-term strategy adjustments. Partner with channel owners to interpret performance results and recommend improvements. Support attribution and incrementality measurement efforts in partnership with analytics and data teams. Analyze test results from A/B tests and experiments to quantify impact and inform next steps. Conduct deep-dive analyses to answer specific business questions and uncover performance drivers. Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs. Assist in re forecasting and planning exercises in partnership with Marketing and Finance. Monitor performance vs. forecast and highlight risks and opportunities. Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions. Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews. Present insights and recommendations to marketing leadership in a clear, concise manner. Identify opportunities to improve reporting consistency, efficiency, and usability. Document metric definitions and reporting standards to promote alignment across team. Continuously refine reporting and analysis based on business needs and feedback. Requirements: Strong experience in marketing analytics, performance measurement, or business intelligence Hands-on expertise analyzing paid media, CRM, and digital marketing data Advanced analytical and problem-solving skills with the ability to translate data into insights Experience with analytics and visualization tools Strong communication skills with the ability to present insights to non-technical stakeholders Ability to manage multiple priorities in a fast-paced environment 8-10 years of experience in marketing analytics, business intelligence, or related roles Experience supporting multi-channel or full-funnel marketing teams preferred Bachelor’s degree in Marketing, Analytics, or related field Experience supporting multi-channel or full-funnel marketing teams preferred Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred. Aptive Pest Control: Aptive Pest Control provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand. In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America. We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites. *Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter. Aptive is more than just pest control. We take extra care treating homes and creating happy, healthy places to live. Our mission is Every Home Enjoyed™. Aptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About Us: Aptive Environmental provides award-winning residential pest services to more than 5,000 cities across North America. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched, becoming an industry-leader in pest control and a globally recognized brand. In 2020, with more than a million customers, Aptive was named by PCT Magazine as the 7th largest pest control company in the nation out of 20,000 competitors. In 2019 Aptive was the youngest company featured on Glassdoor’s Top 100 US workplaces and is currently ranked one of Entrepreneur Magazine’s Best Companies in America. Aptive is also a proud member of the EPA’s Pesticide Environmental Stewardship Program and has partnered with the United Nations Foundation “United to Beat Malaria” to help stop the spread of Malaria transmitted by mosquitoes. Aptive is committed to protecting the places we love because home matters.