Lead and Demand Generation Manager
MICHELIN Connected Fleet
Our Offer Deployment side of the Marketing team is growing, and we are looking for a Lead and Demand Generation Manager to lead the development of highly effective G2M plans and performance marketing initiatives. This is a senior marketing role that focuses on creating strategies to increase market awareness and generate demand for Michelin Connected Fleet’s services & products. You will use your understanding of the market, customer behavior, and the sales funnel to develop targeted marketing campaigns and strategies to attract potential customers and nurture them through the sales process. As MCF’s Leader of Demand Generation, you will be responsible for the strategy and execution of performance marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own web site as a lead generation channel. The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies. This position reports directly to the VP of Marketing, and requires extensive collaboration with our sales teams. We are looking for strong, energetic, and innovative candidates who are driven by results and motivated by growing teams and establishing infrastructure around them. This is a unique opportunity to build-out a growing SaaS companies Demand Gem strategy. Key Stakeholders + Contacts MCF North America LT with prioritization from VPs of Sales & Marketing B2B & SES North American Teams Director of Sales Operations Director of Partnership Marketing BSDs, Product Manager: Integrations, and Insight / MINT Deployment Team (Digital, Segment Marketing, External Communication & Branding) Primary Responsibilities Strategy Development Develop and execute comprehensive demand generation strategy to drive new leads and nurture our existing database of leads (aligned with MCF business goals) Manage and build the demand generation function at MCF Identify target audiences, create buyer personas, & own digital customer journey map. Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend Improve the efficiency and effectiveness of our marketing automation system (i.e., HubSpot) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database Campaign Management Plan, implement, and manage multi-channel integrated marketing campaigns (including email, social media, webinars, content marketing, PPC, SEO, and events) that significantly increase the marketing database and overall pipeline Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps. Monitor and analyze campaign performance metrics using tools like HubSpot, Google Analytics, and PowerBI. Implement A/B testing and continuous optimization strategies to improve conversion rates and ROI. Lead Generation Drive lead generation initiatives to achieve monthly and quarterly lead targets. Optimize lead nurturing programs to convert leads into qualified sales opportunities. Collaborate with internal teams (e.g., Sales Operations, Training, Partnership Marketing) to ensure cohesive and effective funnel management. Ensure alignment on lead quality, follow‑up and feedback loops. Partner with external agencies and vendors as needed to execute campaigns. Marketing Comm & Sales Enablement Oversee the creation and distribution of marketing communications, including press releases, newsletters, and corporate announcements. Ensure brand consistency and alignment across all marketing channels and communications. Develop and deliver high‑impact sales enablement materials, including presentations, case studies, datasheets, and competitive analysis. Ensure the sales team is equipped with the necessary tools and resources to effectively engage prospects and close deals. Budget Management Develop and manage the overall deployment budget, including demand generation spend, ensuring cost‑effective use of resources and maximum return on investment. Track expenses and ensure all initiatives are within the allocated budget, providing regular reports on budget performance and ROI. Team Leadership Lead and mentor a team of engagement and acquisition professionals, fostering a collaborative and high‑performance culture. Provide guidance and support to team members, promoting professional development, growth, and continuous improvement within the team. Knowledge, Skills and Abilities Required Key Professional / Technical Skills Master at developing, executing, and measuring innovative and results‑focused demand programs and campaigns Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills Proven experience in managing the creation of marketing materials. Experience influencing and communicating product offers to customers, prospects, and sales professionals as demonstrated by excellent written (including copywriting and proofreading) and oral communication skills Strong project management skills and experience with superb attention to detail. Sound judgment and decision‑making skills, with the ability to juggle multiple competing priorities, delegate within the team and work under deadline pressure. Strong negotiation, communication, and relationship‑building skills. Knowledge and hands‑on experience with popular marketing automation and sales automation systems, particularly HubSpot and Salesforce.com. Education Required 5-10 years of experience in demand generation with B2B SaaS organizations Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing, Sales, and General Business Industries: Business Consulting and Services and Software Development #J-18808-Ljbffr MICHELIN Connected Fleet
- ...come to the right place.OverviewManhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for... ..., velocity, conversion, and progression to pipeline.· Lead testing and optimization across messaging, offers, journeys...SuggestedFull timeFlexible hours
- Job TitleDemand Generation Marketing Manager Job DescriptionWe're hiring a Demand Generation Marketing Manager to optimize and grow net-new demand for Sage Intacct,... ...plays that improve full-funnel performance from lead acquisition through MQLs and SQLs. Using data, automation...SuggestedWork at office3 days per week
- ...doing the right thing. Here, your work will matter. You’ll lead change, drive impact, and shape the future of how products... ...have an immediate need for a highly motivated, B2B Senior Demand Generation Manager, ready to own our end-to-end inbound demand generation strategy...SuggestedFull timeTemporary workCasual workWork at officeImmediate startRemote workMonday to Friday
$78.8k - $113.3k
...marketing programs and driving measurable results for sales? The Demand Generation Programs Manager will create a fully integrated marketing plan that... ...their buying cycle and is responsible for all aspects of lead generation including webinars, email communications,...SuggestedTemporary workLocal areaWorldwideShift work- Senior Account Manager, Demand Generation (B2B Digital Marketing) Atlanta, GA (Hybrid) | Or Other Location, Fully Remote Full-Time | Reports to... ...We’re hiring a Senior Account Manager, Demand Generation to lead strategy and execution across a portfolio of B2B clients....SuggestedFull timeRemote work
- The Sonographer Supervisor at Atlanta Perinatal Associates leads the Sonography Department, overseeing daily operations, ensuring high-quality imaging, regulatory compliance, staff development, and exceptional patient care across all clinic locations. The ideal candidate...
- ...billing for clinic encounters, ambulatory surgery, and ED. Responsibilities include supervising staff, reviewing records in EPIC, managing training with the Coding Quality Educator, and developing coding policies in consultation with the Corporate Coding Manager. #J-1...
- Inspire is seeking an Accounts Payable Supervisor to lead a team in our Atlanta Global Support Center. You will oversee end-to-end AP processes, enforce SOX controls, manage disbursements, and drive process improvements in a multi-brand environment. You will develop talent...
- Ensemble Performing Arts is seeking an Accounts Payable Supervisor to lead the AP function across all entities. This remote, full-time role... ...process improvements in NetSuite. You will oversee the AP team, manage vendor inquiries, and contribute to month-end close and internal...Remote jobFull time
- ...aircraft. The role involves operating ground support equipment and ensuring safety standards, with heavy lifting and physical demands. You will lead ramp agents, handle staffing and administrative tasks, and support operations at our Atlanta site. The position requires...Flexible hours
- PrimeFlight Aviation Services is hiring a Ramp Supervisor in Atlanta, Georgia. The role involves overseeing ramp operations, training staff, and ensuring safety compliance. Ideal candidates will have at least 2 years of relevant experience, strong leadership skills, and...Flexible hours
- ...Performing Arts is seeking an experienced Accounts Payable Supervisor to lead the AP function across all Ensemble entities. This fully remote,... ...the AP team, ensuring accurate invoice processing, and managing vendor relations in NetSuite and Ramp. The ideal candidate has 3...Remote jobFull time
- PrimeFlight Aviation Services Inc. is seeking a Ramp Supervisor in Atlanta, Georgia. The successful candidate will oversee a team of ramp agents, ensuring efficient and safe handling of aircraft on the ground. Responsibilities include coordinating activities such as baggage...
- Children's Healthcare of Atlanta is seeking a qualified rehabilitation specialist to provide top-notch care for patients newborn to 20 years old. This role involves assessing patients, developing treatment plans, and supervising clinical operations. A strong focus on pediatrics...
- Northside Hospital Inc. is looking for a qualified Histology Technician to join our laboratory team in Atlanta. The successful candidate will organize and staff work activities while providing essential laboratory services to patients of all ages. This role requires four...
- ...Ambassador embodying Coach values and increasing brand awareness. Leads implementation of Company initiatives and support full... ...Qualifications & Requirements: 1+ years of equivalent experience in Managing Competitive Retail Space at the Lead Supervisor level. Can bend...Minimum wageShift work
$180.8k - $237.3k
...looking for a strategic, collaborative, and patient‑focused Legal Lead to join our Market Access Legal team. This is a hybrid role... ...patient engagement initiativesPartner with cross‑functional teams to manage legal risk and enable decisionsParticipate in policy,...Permanent employmentWork at officeLocal area- As an IT Program Management Lead here at Honeywell, you will lead and execute complex IT projects, ensuring they align seamlessly with our business objectives and foster innovation.You will report directly to our Director IT Business Partner and you’ll work out of our Charlotte...Temporary workWork experience placementFlexible hours
$219k - $258k
...and purpose.We partner with leading platforms—Salesforce, ServiceNow... ...sites to resilient case management systems and optimized workforce... ...external conferences and events to generate net-new opportunities*... ...ignite awareness and generate demand for Capability and related client...Temporary workWork at officeLocal area- ...career paths in a collaborative team of experts solving the world’s most complex client challenges.The work:As a Software Configuration Lead, you will be responsible for ensuring the product delivery and integrity during the overall product lifecycle.Lead the Reporting...Full timeWork experience placementLive inWork at officeLocal area3 days per week
$116.93k - $133.64k
STV is seeking a Senior BIM Lead for our Water Practice to provide leadership, technical guidance, and mentorship in building information... ...suite, troubleshooting issues and ensuring optimal performance.Manage and oversee the creation and maintenance of the enterprise...Full timeFlexible hours- ...include: providing functional choices to meet business needs, leading successful system implementations and displaying strong technical... ...work flow solution knowledge featuring multi-channel order management, integration with logistics systems to support ship to site, ship...Permanent employmentFull timeWork at office
- ...Corners, GA, United States (Greater Atlanta Area) - 4 days in-office requiredReports to: Sr. Manager, Technical SupportDirect Reports: N/AYour ImpactAs a Technical Support Team Lead, you will provide day-to-day technical and operational leadership for a group of support...Work at office
- Reliability Lead - Manufacturing (KC Onsite-Remote)Job DescriptionJoin the team behind... ...expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking... ...and scheduling execution aspects to generate both OEE and cost value creation on/or ahead...Full timeTemporary workWork at officeRemote workFlexible hours
- ...technology has promised to change everything across a business—until generative AI. Today, AI is the number one driver of business reinvention... ...environment where you can help clients shift to the New using leading-edge technologies on some of the coolest projects you can...Full timeWork experience placementLive inWork at officeLocal areaShift work
$143k - $191k
...with the site's applications lead to localize, run, and scale the... ...pipelines, write tests, generate dashboards, and accelerate the... ...PLM (Teamcenter), or inventory management systems.Familiarity with hardware... ...never solicit payment or demand personal financial details (such...Full timeWork experience placementLocal areaImmediate start- Position SummaryAs a PT Leader-2, you will lead and develop a team of Fitness Professionals to a successful career at Life Time. You... ...experience sessions, on-boarding of new team members, assisting in managing the connectivity and sales process, educating on all products...
$98.18k - $115.5k
...from Day One.Job DescriptionThe Global Solutions Onboarding Team Lead is responsible for leading a team of onboarding professionals... ...implementation, onboarding, and servicing support for complex Treasury Management solutions within the Strategic Global Solutions organization....Full timeWork experience placementLocal area3 days per week- ...Your Scale You Are:A senior Oracle Financials practitioner who leads the full functional workstream on Oracle Fusion Cloud Financials... ...client requirements into scalable Oracle solutions. At the Senior Manager level, you own the Financials workstream end-to-end, lead and...Full timeWork experience placementLive inWork at officeLocal area
$148k - $194k
Make your mark for patientsWe are looking for a Learning Lead, Neurology who is strategic, collaborative, and innovative to join us... ...doLead US neurology learning strategy across launches and lifecycle management.Develop capability-based learning roadmaps aligned to business...Permanent employmentWork at officeLocal area
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lead and Demand Generation Manager. Be the first to apply!

