Director of Marketing, Growth Strategies

Key Responsibilities:

• Develop and execute growth strategies that drive qualified leads, customer acquisition, bookings, revenue, and database growth.
• Identify growth opportunities across audiences, channels, partnerships, and digital platforms to increase demand and improve conversion.
• Lead digital media strategy and agency performance, including planning, targeting, budget allocation, testing, and optimization.
• Develop audience segmentation, CRM, email, lifecycle marketing, and lead-nurturing strategies to improve engagement, conversion, and retention.
• Oversee website, SEO, and digital conversion initiatives to strengthen organic visibility, lead generation, and customer experience.
• Partner with Marketing, Revenue Management, Finance, and IT to align growth strategies, technology, data, and investment with business objectives.
• Establish forecasting, analytics, measurement, and reporting frameworks to track performance, identify opportunities, and maximize marketing ROI.
• Continuously evaluate performance and optimize marketing strategies, channels, and investments to achieve business goals.

Qualifications:

• 10+ years of progressive experience in growth marketing, demand generation, customer acquisition, marketing analytics
• Demonstrated success developing growth strategies that materially increase qualified demand, customer acquisition, bookings, or revenue.
• Deep expertise and demonstrated hands-on experience in omnichannel