Product Marketing Manager

Job ID: 31163668Company: Abbott LaboratoriesLocation: United States - Texas - AustinEmployment type: Full timeCategory: MarketingIndustry: HealthcarePosted: 2026-10-05Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.Job TitleProduct Marketing ManagerWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contributionTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Austin, TX location in the Heart Failure Division and supports the U.S. HeartMate business. Abbott’s HeartMate portfolio provides durable mechanical circulatory support for people with advanced heart failure.The Product Marketing Manager role is a senior individual contributor who translates U.S. portfolio strategy into high-impact commercialization, market development, customer engagement, and sales enablement programs. Reporting to the U.S. downstream marketing leader, this role independently leads complex initiatives and cross-functional workstreams for assigned products and priorities. The role contributes recommendations and market insights while the downstream marketing leader retains accountability for overall U.S. portfolio strategy, prioritization, budget allocation, and business performance.What You'll Work OnLead assigned U.S. commercialization initiatives from insight and planning through execution, measurement, and optimization.Develop and execute product marketing plans aligned with the U.S. HeartMate portfolio strategy, annual operating plan, brand standards, and approved claims.Own defined product launches, lifecycle initiatives, market development programs, or strategic workstreams, including objectives, milestones, dependencies, risks, and post-launch assessment.Translate customer, field, clinical, competitive, and market insights into clear recommendations, positioning, messaging, and executable programs.Develop messaging frameworks, sales enablement tools, training content, customer-facing resources, and integrated campaign briefs.Partner with Sales leadership and field teams to identify adoption barriers, gather structured feedback, and improve program effectiveness.Analyze program performance, market trends, competitive activity, and business results; communicate insights and recommended actions to downstream marketing leadership.Lead cross-functional teams across Sales, Training and Education, Clinical, Medical Affairs, Regulatory, Legal, Market Access, Finance, Global Marketing, and Marketing Communications without direct authority.Represent U.S. downstream marketing on assigned global and cross-functional teams and ensure U.S. market requirements are accurately reflected.Manage approved project budgets, agencies, vendors, timelines, and deliverables for assigned initiatives; escalate tradeoffs and risks appropriately.Perform other related duties and responsibilities, as assigned.Required QualificationsBachelor's degree in business, marketing, science, engineering, nursing, or a related field, or an equivalent combination of education and experience.7+ years of progressively responsible experience in medical device, pharmaceutical, healthcare, or other highly regulated product marketing or commercialization environments.Demonstrated experience independently leading complex product launches, commercialization programs, lifecycle initiatives, or market development workstreams.Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.Experience translating market, customer, clinical, and competitive insights into positioning, messaging, and actionable commercial programs.Strong analytical, strategic thinking, project leadership, and problem-solving skills, including the ability to define measures of success and use results to optimize execution.Excellent written, verbal, presentation, and executive communication skills.Ability to prioritize multiple high-impact initiatives, navigate ambiguity, and meet commitments in a fast-paced, matrixed, geographically diverse environment.Ability to travel up to 35%, including customer, field, and industry engagements.Ability to maintain regular and predictable attendance.Preferred QualificationsMBA or other relevant advanced degree.Experience in cardiology, heart failure, mechanical circulatory support, or implantable medical devices.Experience with U.S. medical device launches and downstream marketing.Field, sales, clinical, or customer-facing experience.Experience working across global and U.S. commercial organizations in a matrixed enterprise.Experience managing agencies, vendors, and project budgets. Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at , on Facebook at , and on Twitter @AbbottNews. The base pay for this position is $113,300.00 – $226,700.00. In specific locations, the pay range may vary from the range posted.