Associate Brand Manager

Associate Brand Manager

Location: Yonkers, NY (Hybrid) with Flexibility for Remote Candidates
Reports to: Senior Brand Manager
Status: Full-Time
Salary Range: $80,000-$100,000 (based on experience)
Direct Reports: None

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long-term equity, cultural relevance, and creative excellence-while supporting strong performance outcomes.

Role Overview

The Associate Brand Manager is a highly organized, brand-first operator responsible for executing brand initiatives from concept through launch and into market.

This role supports the full product lifecycle:

• NPD → what we are making
• GTM → how it goes to market
• Campaign → how it shows up to the world

This role plays a critical part in bringing brand strategy and new product development to life through execution-ensuring alignment across teams, consistency across touch-points, and excellence in delivery.

This role plays a critical part in bringing brand strategy and new product development to life through execution-ensuring alignment across teams, consistency across touch-points, and excellence in delivery.

Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E-commerce and Operations teams to ensure all initiatives are executed on time and at a high standard.

Success in this role is measured by executional excellence, strong cross-functional coordination, and the ability to translate strategy into well-executed brand moments.

Key Responsibilities

New Product Development (NPD) Support

• Support the execution and coordination of new product development initiatives from concept through readiness for launch
• Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
• Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
• Track key milestones and flag risks to ensure timelines are met
• Support competitive research and trend analysis to inform product development

Product Launch (Go-To-Market Planning & Execution)

• Support development and execution of go-to-market (GTM) plans for all product launches
• Build and manage launch timelines, deliverables, and cross-functional alignment across Growth, Retention, Social, E-commerce, Operations and Retail
• Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
• Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
• Partner with E-commerce and Operations to ensure accurate and timely product availability

360° Campaign Execution

• Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
• Build and manage campaign timelines, asset trackers, and deliverables
• Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
• Coordinate across teams and partners to ensure seamless campaign rollout

Creative & Content Coordination

• Partner with Creative and Social teams to ensure brand consistency across all assets
• Support photoshoots and content production (logistics, asset tracking, usage organization)
• Assist in reviewing creative to ensure alignment with brand voice and visual identity

Packaging & Label Execution

• Support packaging and label development process from concept through final approval
• Coordinate cross-functional approvals (Brand, Ops, Supply Chain, Leadership)
• Track revisions and ensure final files are delivered accurately and on time

Cross-Functional Collaboration

• Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E-commerce teams
• Ensure alignment across all consumer touch-points during product launches and campaigns

Performance Tracking & Insights

• Track product launch and campaign performance across channels
• Support post-launch and post-campaign recaps, highlighting key learnings and opportunities
• Monitor competitive landscape and cultural trends to inform future execution

Process & Workflow Management

• Maintain tools such as Monday.com, campaign trackers, and asset libraries
• Ensure clear organization of timelines, deliverables, and project files
• Help improve workflows to increase efficiency and clarity across teams

Qualifications

• 2-4 years of experience in brand marketing, marketing, or related field
• Experience supporting new product development, product launches (go to market planning & execution) and 360 marketing campaigns, and other marketing initiatives
• Strong organizational and project management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong attention to detail and executional excellence
• Collaborative mindset with strong communication skills
• Interest in beauty, wellness, or consumer brands preferred
• Familiarity with Google Workspace and project management tools (e.g., Monday.com)
• Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plus

Compensation & Benefits

• Competitive base salary: $80,000-$100,000
• Health, dental, vision, and retirement benefits
• Employee product allowance and discounts
• Plum Benefits perks and discounts
• Professional development opportunities and growth path within the brand organization

Equal Opportunity Statement

Bask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.