AIO & SEO Manager

Role Description

ServiceNow is looking for a Manager, GEO/AIO & LLM Optimization focused to join our SEO & AIO team within Digital Growth & Delivery. This is a hands-on individual contributor role focused on advancing ServiceNow's visibility across AI-powered discovery surfaces including LLM-driven answers, AI Overviews, conversational search, and agentic experiences.

You will report directly to the Senior Manager of SEO & AIO and work closely with content, product team, SEM, product marketing, analytics, and Martech to execute a best-in-class GEO/AIO program grounded in data and measurable business impact.

What You'll Do

• Execute AI-first search strategies that grow ServiceNow's organic visibility across emerging AI-powered surfaces (AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and Claude).
• Translate LLM and AI search behavior insights into actionable content and technical optimizations — including entity coverage, semantic depth, structured data, and answer-level optimization.
• Build and maintain a data-driven rubric to evaluate performance across modern SEO pillars: content quality, technical foundations, authority signals, and AI search readiness.
• Develop a search measurement framework that connects GEO/AIO performance to downstream business outcomes including pipeline influence and revenue attribution.
• Identify and prioritize high-impact opportunities through advanced keyword, topic, and intent modeling - balancing traditional search demand with AI-generated query patterns.
• Own a GEO experimentation roadmap: design, run, and synthesize tests that improve AI citation rates, organic performance, and engagement.
• Monitor and analyze performance holistically across engines, markets, and AI platforms; deliver clear, executive-ready insights to stakeholders.
• Drive SEO/AIO excellence with focus on AI-readiness: site architecture, schema markup, metadata, internal linking, indexing, and page templates.
• Conduct competitive and market analysis to identify gaps where competitors are gaining traction in AI-powered search.
• Stay ahead of LLM ecosystem evolution and proactively adapt strategy as algorithms, platforms, and user behaviors shift.

Qualifications

• 5–8 years of hands-on SEO/GEO/AIO experience, with at least 2 years focused specifically on AI search optimization or answer engine strategies.
• Deep familiarity with how LLMs retrieve, cite, and surface brand content — and a proven ability to optimize for those behaviors.
• Proficiency with enterprise GEO/AIO measurement tools, specifically Profound, and AirOps for Share of Model tracking and AI citation analysis.
• Hands-on experience with Botify for technical SEO crawling, log file analysis, and JavaScript rendering diagnostics.
• Working knowledge of Semrush and/or Ahrefs for competitive analysis, keyword modeling, and share of voice tracking.
• Experience with Adobe Analytics and/or Google Search Console for performance measurement and executive reporting.
• Strong grasp of technical SEO fundamentals: structured data/schema (JSON-LD), Core Web Vitals, crawl efficiency, and JavaScript rendering.
• Ability to synthesize large datasets into clear, actionable recommendations with demonstrated business impact.
• Strong written communication — able to distill complex GEO/AI search concepts for executive and cross-functional audiences.
• Comfortable operating independently in a fast-moving, ambiguous environment with competing priorities.

Requirements

• Experience with Prerender.io or EdgeWorkers for JavaScript SEO (Nice to Have).
• Background in B2B enterprise SaaS or technology marketing (Nice to Have).

This Role Is Not For You If

• You're looking for a people management track (this is a dedicated IC role).
• You need a fully defined playbook — we're building this function as we go.

Additional Information

• Work Personas: We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
• Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
• Accommodations: We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
• Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.