SEO & AI Search Manager

Role Description

The SEO & AI Search Manager is responsible for developing and executing The Fix-It Group's organic search strategy across its portfolio of home service brands. This role owns the strategy, execution, and optimization of:

• Search Engine Optimization (SEO)
• AI Search Optimization (AEO/AIO/GEO)
• Content strategy
• Local search
• Listings management
• Digital content distribution

This is a hands-on leadership role that combines strategic planning with execution. The SEO & AI Search Manager coordinates internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors to build a unified organic search program that delivers measurable business results.

Key Responsibilities

• Organic Search Strategy
  • Develop annual and quarterly SEO and AI Search roadmaps aligned with business objectives.
  • Identify opportunities to improve rankings, AI visibility, local search performance, and organic lead generation.
  • Partner with cross-functional teams to align search initiatives with business priorities.
  • Monitor industry trends, search algorithm updates, and emerging AI technologies to maintain a competitive advantage.
• SEO, AI Search & Content Strategy
  • Develop and publish a high volume of SEO- and AI-optimized content, including service pages, blogs, FAQs, and supporting website content.
  • Identify content opportunities through keyword research, analytics, customer insights, and competitive analysis.
  • Lead content production by coordinating internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors.
  • Leverage AI tools and agency partners to accelerate content production while maintaining editorial quality, brand consistency, and search performance.
  • Continuously optimize existing content to improve rankings, conversions, and AI visibility.
• Listings & Digital Presence
  • Oversee Google Business Profiles, Apple Maps, Bing Places, Yelp, Angi, BBB, Nextdoor, Yext, and other third-party lead platforms.
  • Ensure services, promotions, seasonal offers, and business information are consistently represented across all digital properties.
  • Maintain the master inventory of services and service areas by brand.
• Technical SEO
  • Prioritize technical SEO initiatives, including indexing, structured data, internal linking, page speed, Core Web Vitals, and site architecture.
  • Coordinate technical SEO priorities between development teams and agency partners.
  • Support technical audits and implementation of recommended improvements.
• Performance Analytics & Reporting
  • Develop dashboards and reporting that measure SEO, AI Search, content, listings, and overall organic performance.
  • Monitor rankings, AI visibility, traffic, conversions, revenue, share of voice, and local search performance.
  • Deliver monthly and quarterly reporting to General Managers and executive leadership.
  • Present performance insights, recommendations, and roadmap updates that guide business decisions.
• Competitive Intelligence
  • Evaluate competitor websites, content strategies, AI visibility, local search performance, and organic rankings.
  • Identify best practices and emerging technologies that improve market share and search performance.
  • Recommend new SEO, AI Search, and content initiatives based on competitive analysis and industry trends.
• Vendor Management
  • Manage relationships with SEO agencies, AI technology partners, listing providers, and content distribution vendors.
  • Coordinate internal resources and external partners to ensure work aligns with the organization's SEO and AI Search strategy.
  • Prioritize projects and vendor investments based on business objectives and ROI.
  • Build and lead an internal team focused on content development and technical SEO as the function grows.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in SEO, content strategy, or organic search marketing.
• Experience developing enterprise SEO strategies that drive measurable business results.
• Experience managing agencies, AI technology partners, freelancers, or other external marketing vendors.
• Experience with AI Search Optimization and AI-assisted content development.
• Experience in multi-location, franchise, or home services organizations preferred.
• Strong understanding of SEO, technical SEO, local SEO, and AI Search Optimization.
• Proficiency with Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, BrightLocal, or similar SEO platforms.
• Familiarity with schema markup, CMS platforms, and AI-powered content creation tools.
• Strong analytical capabilities with experience using data to drive strategic decision making.
• Excellent written, verbal, presentation, and executive communication skills.

Core Competencies

• Organic search strategy
• SEO & AI Search Optimization
• Content strategy and development
• Performance analytics and reporting
• Executive communication and presentation
• Vendor and agency management
• Project management
• Cross-functional collaboration
• Data-driven decision making
• Hands-on execution in a fast-paced environment