Director of Marketing

Role Description

iLawyer is entering our next stage of growth and looking for a modern, hands-on Director of Marketing who can build inbound and outbound demand generation into a measurable driver of pipeline and monthly recurring revenue, working closely with sales leadership on shared metrics and outcomes.

You will have the opportunity to:

• Help shape the next stage of the company’s growth.
• Build a marketing function with direct visibility into pipeline and revenue.
• Make a visible impact on the company’s brand, growth, and long-term direction.

Position Responsibilities

• Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth.
• Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences, that generate qualified opportunities from law firms and legal decision-makers.
• Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on a shared set of metrics and definitions (MQLs, SQLs, pipeline contribution, win rates).
• Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership.
• Direct creative and design work, such as presentations, landing pages, and campaign assets, to a high visual standard using tools like Canva, Adobe Creative Suite, or Figma.
• Build a disciplined marketing calendar, and manage CRM segmentation, campaign automation, and reporting that clearly shows marketing’s impact on pipeline and MRR.
• Stay ahead of emerging marketing technology and platforms, including AI tools, and put them to work to improve results.

Qualifications

• 7+ years of progressive marketing experience leading both strategy and execution, ideally in B2B, agencies, or professional services; experience marketing to legal buyers is a strong plus.
• Experience marketing digital services such as SEO, paid media, website strategy, or AI search optimization.
• Experience building and running outbound programs, such as targeted account lists and cold email or LinkedIn sequences, in addition to inbound demand generation.
• Comfortable defining and tracking shared marketing and sales metrics (MQLs, SQLs, pipeline contribution, win rates) in partnership with sales leadership.
• Excellent writing and storytelling skills.
• Strong design sense and hands-on skill with tools such as Canva, Adobe Creative Suite, or Figma.
• Curious and fast-moving on emerging marketing technology and platforms, including AI tools, with the drive to put them to work and turn them into results.

Requirements

• Our target compensation range for this salary-exempt opportunity includes a competitive base salary range of $135,000 - $150,000 and eligibility for performance-based bonuses, and is subject to multiple factors, including role, level, experience, and location.
• Bonus eligibility is based on performance metrics and company results.
• As you go through our interview process, your recruiter will work with you to identify a competitive base salary.

Benefits

• Remote-First Environment
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off