VP of Sales - Target

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VP of Sales - Target (Personal Care & Beauty)

Full Time Target Minneapolis, MN, US

About Bluebird

We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.

We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, Kroger, social commerce like TikTok, and beyond) and drive real sales growth.

We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.

The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.

Job Summary

We're looking for a Vice President of Sales to drive new business growth by identifying, acquiring, and developing brands looking to grow their business at Target.

This role serves as the primary relationship leader for a portfolio of clients while actively building Bluebird's pipeline of future brand partners. You'll leverage your Target expertise, industry relationships, and understanding of the Personal Care, Beauty, and OTC landscape to identify opportunities, develop growth strategies, and help brands navigate one of the most competitive retail environments in the industry.

The ideal candidate combines strong Target relationships with a hands‑on approach to business development and client leadership. This person understands how brands win at Target, can clearly articulate Bluebird's value proposition, and knows how to turn opportunities into long‑term partnerships.

This position is based out of our Minneapolis office.

What You'll Do

Business Development & New Client Acquisition

• Identify and pursue new business opportunities with emerging and established brands seeking growth at Target
• Develop and maintain a strong pipeline of prospective client opportunities
• Leverage industry relationships, networking opportunities, trade shows, referrals, and market insights to generate new business
• Lead discovery conversations, assess client needs, and identify opportunities where Bluebird can create value
• Develop and present customized growth strategies that demonstrate Bluebird's capabilities across sales, analytics, retail media, creative, eCommerce, and omnichannel execution
• Partner with leadership to achieve new business goals and expand Bluebird's presence within Target

Client Leadership & Business Growth

• Serve as the primary relationship owner for assigned client accounts
• Build and strengthen relationships with client stakeholders and Target buyers, merchants, and category teams
• Provide strategic direction and recommendations that support revenue growth, profitability, distribution expansion, and market share gains
• Lead business reviews, planning sessions, and key customer meetings
• Align client objectives with Target priorities to drive long‑term growth and execution success
• Identify opportunities to expand Bluebird's engagement and services across existing client accounts
• Develop and execute growth strategies that align client objectives with Target priorities
• Support category reviews, assortment decisions, new item launches, promotional planning, and merchandising initiatives
• Help clients navigate Target's processes, expectations, and retail ecosystem
• Partner with internal teams to ensure strong execution against retailer and client objectives
• Identify emerging trends, category opportunities, and shopper insights that influence growth strategies

Market Insights & Industry Leadership

• Monitor category trends, competitive activity, and retail dynamics across Target's Personal Care, Beauty, and OTC businesses
• Analyze market opportunities and category shifts to identify potential client opportunities
• Stay informed on Target priorities, merchandising strategies, innovation trends, and growth initiatives
• Leverage data, consumer insights, and retail intelligence to support recommendations and business development efforts
• Translate market trends and retailer priorities into actionable business opportunities

Cross-Functional Collaboration

• Partner closely with Account Management, Retail Media, Insights, and Creative teams to support client growth
• Collaborate across departments to develop integrated solutions for prospective and existing clients
• Ensure smooth transitions from business development to account onboarding and execution
• Support strategic initiatives and special projects as business needs evolve
• Foster a collaborative, client-focused approach across the organization

Business Performance & Strategic Planning

• Monitor sales performance, forecasts, and key business metrics across assigned accounts
• Identify risks, opportunities, and business trends that influence growth strategies
• Analyze business performance and profitability to support client recommendations
• Prepare and present growth plans, business updates, and strategic recommendations
• Ensure clients receive actionable insights that support informed decision‑making and long‑term success

What We're Looking For

Experience

• 5+ years of progressive experience in CPG sales, brokerage, retail sales, or related customer‑facing leadership roles
• Proven success developing new business and acquiring new client relationships
• Experience calling directly on Target buyers, merchants, and category teams required
• Experience supporting Target's Personal Care, Beauty, OTC, Health & Wellness, or adjacent categories strongly preferred
• Strong understanding of Target's merchandising, assortment, promotional, and category review processes
• Proven success leading client relationships and driving business growth
• Experience developing retailer‑specific growth strategies for brands selling into Target
• Broker, manufacturer, agency, or retailer experience preferred
• Deep understanding of Target's retail ecosystem and Personal Care, Beauty, and OTC categories
• Strong business development and relationship management skills
• Excellent communication, presentation, and negotiation abilities
• Strong strategic thinking and business planning capabilities
• Ability to identify opportunities and translate them into growth strategies
• Comfortable balancing client leadership with aggressive new business development goals
• Ability to influence decision‑making across multiple stakeholder groups