Marketing Campaigns Specialist - Hybrid, Data-Driven

Major Tasks, Responsibilities and Key Accountabilities Content and Creative Management Assist in creating and editing marketing content, including promotional materials, social media content, email campaigns, and website updates. Partner with internal creative team and external vendors to ensure brand consistency and message alignment across all channels. Digital Marketing and Tools Support the execution of digital marketing strategies by collaborating with business units to identify tactical needs and implement digital solutions that enhance campaign performance. Track performance metrics, monitor engagement and recommend data‑driven optimizations to improve campaign ROI. Manage internal and external resources for the development and deployment of digital assets. Campaign Execution and Coordination Support the development and rollout of integrated marketing campaigns across a diverse mix of channels—including digital, print, email, social media, events, and on-site activations—to ensure a seamless customer experience. Coordinate campaign timelines, materials, and stakeholder communication to ensure on‑time delivery and cross‑functional alignment. Collaborate with internal and external partners to adapt content for channel‑specific formats while maintaining brand consistency and optimize campaign performance across channels. Sales and Category Team Support Collaborate with Sales and Category teams to deliver targeted marketing materials and supplier program support. Ensure field teams have the right collateral, presentations, and assets to drive customer engagement and conversion. Other Project Management Execution Manage a wide range of marketing projects through completion within established deadlines. Review brand usage in diverse applications to ensure consistency and adherence to defined standards. Manage corporate sponsorships and customer appreciation opportunities. Reporting and Measurement Leverage existing dashboards and analytics platforms to monitor campaign performance and marketing effectiveness. Collaborate with analytics and digital teams to interpret data and extract actionable insights that inform strategy and optimization. Present findings and recommendations to marketing leadership for continuous improvement and data‑driven decision‑making. Nature and Scope Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies in complex research. Requires increasing independence; receives guidance only on unusual, complex problems or issues, usually reviewed periodically by a supervisor. May provide general guidance or direction to junior support or professional personnel. Work Environment Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable. Most time spent sitting in a comfortable position with frequent opportunity to move about; rare occasions may require lifting light articles. Typical overnight travel less than 10% of the time. Education and Experience Typically requires a BS/BA in a related discipline and 2‑5 years of experience; alternatively an MS/MA with 2‑4 years of experience. Certification required in some areas. Preferred Qualifications Bachelor’s degree in Advertising, Marketing or related field. 3+ years’ experience developing marketing communications projects and/or brand standards. Experience managing advertising agencies, printing services, and promotional item vendors. Experience serving internal clients. Strong organizational and project management skills; able to manage multiple priorities and deadlines. Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data and present actionable insights. Collaborative and adaptable; thrives in a fast‑paced, team‑oriented environment. Functional Area: Marketing and Communications Work Type: Hybrid Recruiter: Haynes, Steven Req ID: WCJR-032937 White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law. #J-18808-Ljbffr White Cap Supply Holdings, LLC.