Marketing Specialist (Social Marketing and content creation) - Korean Bilingual

Job Description

Marketing Specialist (Online and content creation) – Korean Bilingual

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5 days onsite

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Base 75K - 85k (with employee benefit)

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About Us

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Dear U (The Bubble) is a global fan communication platform company originating in South Korea, dedicated to connecting artists and fans around the world through innovative digital services and IP-based content. Building on its strong presence in the global fandom industry, Dear U is now expanding its footprint in the United States.

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As part of this U.S. expansion, Dear U is preparing to launch a flagship retail and fan experience destination in the heart of New York City. This new location will bring the Bubble experience to life through exclusive merchandise, immersive brand experiences, and special artist-related events, creating a unique space where fans can connect more closely with the artists they love.

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We are seeking talented professionals to join us during this exciting stage of growth and help establish Dear U’s presence in the U.S. market. Our team will play an important role in delivering exceptional customer experiences, operational excellence, and meaningful fan engagement. (DEARU)

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Role Summary

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We are looking for a creative social media marketer who can independently plan, shoot, edit, and publish original video and visual content for the U.S. market. This role combines daily social channel management with hands-on content production across Instagram, TikTok, YouTube, and other relevant platforms.

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You will turn K-POP artists, merchandise, fan experiences, and cultural moments into content that builds community, drives store traffic, and supports e-commerce sales. The role requires direct execution of photography, video production, image editing, and social graphics from concept to final post.

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Key Responsibilities

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Social Media Strategy and Channel Management

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• Manage daily social channel activity, including scheduling, publishing, captions, and community engagement. (Instagram, X, Youtube, and Tiktok ect..)
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• Build and execute content calendars around artist activities, product launches, store events, promotions, and cultural moments.
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• Maintain brand voice and visual consistency while adapting content to each platform and U.S. audience.
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• Monitor platform trends, emerging formats, and fan conversations to develop relevant content ideas.
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Photo and Video Content Production

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• Develop original content concepts, storyboards, shot lists, and production plans for Reels, TikToks, YouTube Shorts, photography, and social graphics.
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• Independently photograph and film products, store experiences, fan activations, and events using smartphones and/or cameras, with attention to composition, lighting, and audio.
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• Personally edit short-form videos, including footage selection, pacing, transitions, captions, music, audio cleanup, and basic color correction.
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• Retouch and edit photos and create platform-ready visuals, including carousels, Stories, thumbnails, and promotional graphics.
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• Adapt and export assets for each platform, including appropriate aspect ratios, resolution, caption placement, and cover images.
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• Capture timely content at the flagship store and events, and deliver finished assets within agreed production schedules.
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Creative Campaigns and Fan Engagement

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• Create social campaigns that connect K-POP artists, merchandise, fandom culture, and in-store experiences.
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• Adapt HQ campaigns for U.S. audiences and follow brand and artist guidelines, content approvals, and applicable asset usage requirements.
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• Provide real-time event coverage and encourage fan conversation, sharing, and participation through relevant content.
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Performance and Collaboration

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• Track reach, engagement, follower growth, video views, watch time, traffic, and available conversion metrics; use insights to improve content and publishing decisions.
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• Work with E-commerce, Store Operations, HQ, and other teams to align content with launches and business priorities.
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• Maintain organized footage, photos, project files, final assets, production schedules, and approval workflows.
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Required Qualifications

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• 3+ years of experience in social media marketing, content marketing, contents creation or a related field, including direct responsibility for content production.
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• Demonstrated experience managing brand social media accounts and independently taking content from concept through shooting, editing, and publishing.
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• Hands-on photography and video shooting skills, including basic lighting, composition, and audio recording.
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• Proficiency in phoeo/video editing and graphic design using Adobe Premiere Pro, CapCut, Final Cut Pro, or comparable tools.
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• Ability to edit photos and create social graphics using Photoshop, Lightroom, Canva, or comparable tools.
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• Strong understanding of platform-specific content formats, audience engagement, and social performance metrics.
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• Bilingual in English and Korean
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• Deep interest in and knowledge of K-POP artists, fandom culture, and current trends.
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• Ability to manage multiple deadlines and deliver content in a fast-paced environment.
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• Ability to work on-site five days a week (100% in person), including store activities, content shoots, and events as needed.
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