Social Media / CRM & Automation Specialist (AU - SaaS Experience)

Position: Social Media / CRM & Automation Specialist Salary: PHP 90,000 to PHP 100,000 per month (depending on skills and experience) Working Hours & Conditions Monday to Friday, 8:00 AM to 5:00 PMAEST Role Overview We are seeking a proactive and highly capable Digital Marketing & CRM Automation Specialist to support both companies and other applications across social media marketing, content creation, CRM implementation, and lead generation systems. This is a hybrid role combining creative marketing execution with technical CRM and automation strategy. The ideal candidate will be confident building marketing systems from the ground up while also managing day-to-day content and campaign execution. Key Responsibilities Social Media Management & Content Creation (Primary Focus) Manage and grow company social media platforms, primarily LinkedIn and Instagram Develop and maintain a consistent content calendar and posting schedule Create engaging content including graphics, carousel posts, and short-form videos Execute paid advertising campaigns across social platforms Assist with video editing and AI-assisted content creation where applicable Monitor engagement, analytics, and content performance CRM & Marketing Automation Lead implementation and setup of a CRM and marketing automation platform Recommend and manage systems such as HubSpot or similar enterprise-level CRM tools (does not need to be hubspot but must be a reputable well-known software) Build and optimise automated email marketing workflows and customer journeys Create lead nurturing sequences and campaign automations Develop scalable systems and processes for long-term growth Lead Generation & Outreach Support lead generation initiatives through social media and outbound prospecting Conduct research and data scraping to identify target prospects Organise and maintain clean lead databases Assist with outreach campaign setup and optimisation Marketing Strategy & Growth Help shape the overall digital marketing strategy across both brands Identify opportunities to improve visibility, engagement, and lead conversion Support ongoing testing and optimisation of campaigns and systems Provide insights and recommendations based on campaign data and reporting Tools & Platforms LinkedIn & Instagram (primary platforms) CRM & automation systems (HubSpot or similar preferred) Email marketing platforms Canva, Adobe, or AI-assisted design/content tools Video editing tools (desirable) Key Requirements At least 3 years of solid experience in digital marketing and social media management Strong knowledge of CRM systems and marketing automation workflows Experience with tools such as HubSpot or similar to build from ground up Ability to manage content calendars and execute consistent campaigns Strong organisational and communication skills Comfortable working independently and building systems from scratch Desirable Experience working in technology, SaaS, or app development industries Video editing skills or experience using AI tools for content creation Familiarity with lead generation and outbound prospecting workflows Paid social media advertising experience #J-18808-Ljbffr D2B