Product Marketing Manager

At OOFOS, our mission is to make people feel good through our proprietary OOfoam™ technology and innovative footbed design, company culture, and community initiatives. We prioritize empathy, inclusivity, and creativity, leaving a lasting sense of WOW! We are committed to providing exceptional experiences for both our customers and employees, fostering a trusted and inclusive environment. You’ll have the autonomy and flexibility to develop your career and contribute to our innovative products, that enable people to live life in ultimate comfort. We are seeking a dynamic and detail-oriented Product Marketing Manager to join our growing Brand team. Reporting directly to the Director of Brand, this is an exciting opportunity to play a pivotal role in how OOFOS tells its product story to the world. You will help bring new collections to life by developing compelling positioning, messaging, and go-to-market strategies that connect deeply with consumers and drive results across channels. This role sits at the intersection of brand, product, and commercial strategy. Ideal for a marketer who is equal parts creative thinker and analytical problem solver, and who thrives in a fast-paced, collaborative environment. Key Responsibilities Support the development and execution of go-to-market strategies for new product launches and seasonal product moments with emphasis on the upstream go-to-market process through sales meeting. Create and maintain consumer-facing messaging frameworks, positioning documents, and launch briefs for each product launch. Collaborate with product and merchandising teams to drive key story development, identify key marketing items and align on launch dates. Partner with product, design and merchandising to deeply understand product inspiration, features, benefits, and the competitive landscape. Develop launch narratives and campaign toolkits that equip marketing, sales, and retail partners with compelling, consistent messaging. Lead development of seasonal sell-in tools including sales catalogue, key account pitch decks and other educational materials used during sales meeting and throughout the selling process. Partner with Integrated Marketing, Organic Social, Growth, Retention and PR teams to ensure product stories are brought to life cohesively across all touchpoints. Conduct and synthesize consumer research, competitive analysis, and market trend reviews to inform product messaging and positioning. Monitor competitor product launches and marketing activity to identify opportunities and gaps for OOFOS in the market. Use consumer insight to translate product attributes into meaningful benefits that resonate with target audiences. Support the development of seasonal and always-on product marketing plans that drive awareness, consideration, and conversion. Cross-Functional Collaboration Serve as a key connector between the Brand team and Product, Merchandising, Creative, and Commercial teams to ensure alignment on messaging and launch timelines. Partner with the Creative team to brief and develop product-related assets including copy, imagery, video, and digital content. Support internal communications around product launches, including presentation materials for leadership and key stakeholders. Participate in product line reviews, seasonal planning meetings, and brand strategy discussions. Measurement & Reporting Track and report on key performance indicators for product launches, including awareness, traffic, and conversion metrics. Leverage data and post-launch analysis to identify learnings and continuously improve go-to-market approaches. Maintain launch calendars and project timelines, ensuring all product marketing deliverables are on track. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). 3-5 years of experience in product marketing, brand marketing, product management, merchandising, preferably within a consumer goods, lifestyle, fashion, or footwear brand. Demonstrated ability to develop clear, compelling messaging and positioning for consumer products. Strong project management skills with the ability to manage multiple workstreams and deadlines simultaneously. Deep familiarity with full go-to-market planning, product launch execution, and cross-functional collaboration. Analytical mindset with comfort using data to inform creative decisions and measure marketing effectiveness. Experience applying consumer insights and market research to develop product positioning and messaging that resonates with target audiences. Excellent written and verbal communication skills, with strong attention to detail. A natural storyteller with creative instincts and the ability to translate product features into consumer benefits. Highly collaborative, with a proactive attitude and a desire to work within a fast-moving, growth-oriented team. Passion for the OOFOS brand mission and a genuine interest in footwear, wellness, or active lifestyle categories. Leadership/Cultural Requirements Cultural fit is crucial – Strong desire to make people feel good and live our brand ethos is a must. Bring a positive, solutions-oriented mindset and contribute to a collaborative team environment. Demonstrates initiative, anticipates issues, and thrives in a dynamic, fast-moving environment. Proactive, collaborative, and eager to learn within a growing team. Use effective communication and listening skills. Ability to work well in a team environment under tight deadlines. Job Type: Full time - Exempt, Hybrid based in Braintree, MA (Minimum 3 days onsite). OOFOS is an Equal Opportunity Employer. We recruit, hire, train and promote without discrimination due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law. #J-18808-Ljbffr