Senior Vice President

SVP, Performance Media Lead

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients' brands; and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges and also poised to create meaningful careers in the years to come.

Responsibilities

Marketplace Leadership & Negotiation

• Lead specific client investment strategy across all channels, setting annual marketplace goals and value frameworks.
• Own senior-level negotiations with major media partners (broadcast, CTV/streaming, social platforms, programmatic supply, publishers).
• Cultivate relationships with publishers, platforms, and ad-tech partners to secure premium access and innovative opportunities.

Client Leadership & Advisory

• Shape client investment strategies including channel mix, rate guidance, risk mitigation, and yield optimization.
• Present annual investment POVs, quarterly marketplace updates, and thought leadership insights.
• Partner with account and strategy leads to connect investment moves to brand and business outcomes.

Operational Excellence & Governance

• Build and refine investment processes that ensure transparency, compliance, brand safety, and data-driven accountability.
• Oversee investment forecasting, tracking, and stewardship to ensure delivery against client commitments.

Team Leadership & Talent Development

• Lead a team of VPs/Directors across video, digital, programmatic, and social channels.
• Establish clear performance standards and development plans for investment talent.
• Foster a culture of curiosity, negotiation excellence, and marketplace innovation.

Innovation & Thought Leadership

• Identify emerging channels, formats, and commercial models that unlock future value for clients.

Qualifications

10-12+ years of media buying experience, with progressive levels of responsibility, across all platforms

Media agency experience

Previous team management experience

Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs

Excellent written and verbal communication skills

Ability to package, merchandise, and sell in concepts and new opportunities

Strategic thinking, ability to see the bigger picture

Problem-solver with strong project management experience

Self-starter with ability to work independently and in a collaborative team setting