Marketing Manager

COMPANY INTRODUCTION Manzana Products Co. has been in business for over 100 years and is a leading producer of organic apple juice, apple sauce, and apple cider vinegar. Manzana is owned by Agrial, a prominent French co-op of 12,000 farmer members and a force in agriculture and food production. Manzanas mission is to create quality apple products by placing the highest value on people, suppliers, customers, and continuous improvement in manufacturing capabilities, with social and environmental responsibility at the heart of our actions. We are in the process of relocating our manufacturing facility from Sebastopol, CA to Sunnyside, WA. While the facility is essential, we believe that building a strong, dedicated team is the key to success. At Manzana, we work each day to foster a culture focused on food safety, employee health and safety, customer service, continuous improvement, and an inclusive, respectful environment where all team members contributions are valued, and feedback is encouraged. At Manzana, all employees are required to actively participate in our comprehensive Food Safety Program to ensure the consistent production of the highest quality and safest food products. This commitment is essential to maintaining our standards and protecting our customers. Join us as we grow and make a difference together Job Summary: Manzana Products is seeking a motivated, creative, and results-driven Marketing Manager to lead our marketing efforts and help shape the future growth of our company. This is an opportunity for an ambitious marketing professional who wants more than just a jobthey want a chance to make a measurable impact, build something meaningful, and establish themselves as a leader. Manzana Products is a leading apple processor specializing in premium applesauce, apple juice, and apple cider vinegar. The Marketing Manager will support both our branded business, including our flagship consumer brand, North Coast Organicsand our growing private label manufacturing business. This role will develop marketing programs and sales support tools that strengthen existing customer relationships, attract new opportunities, and enhance the company's position as a trusted industry partner. The Marketing Manager will also collaborate with our parent company in France, working with its marketing team to leverage market insights, data, and best practices that support our North American marketing initiatives. This position reports directly to the Vice President of Sales and Marketing, oversees one Marketing Assistant, and serves as the company's lead marketing strategist. Essential Duties and Responsibilities Marketing Strategy & Business Growth o Develop and maintain the company's marketing strategy and annual marketing plan. o Identify growth opportunities, market trends, customer insights, and competitive advantages. o Establish measurable marketing objectives and key performance indicators (KPIs). o Develop and manage the annual marketing budget, ensuring resources are allocated effectively and deliver measurable returns. o Lead the product innovation process across multiple departments, driving the development and launch of new products and continuous improvement initiatives. o Provide strategic recommendations for leadership regarding branding, market positioning, customer engagement, and business development opportunities. o Plan, coordinate, and execute marketing campaigns across digital, print, email, social media, and trade channels. o Manage company website content, social media platforms, and digital marketing initiatives. o Develop marketing materials, presentations, product literature, videos, sales collateral, and promotional content. o Support new product launches and customer communication initiatives. o Ensure consistency of messaging, branding, and visual identity across all customer touchpoints. o Strengthen awareness and recognition of both the Manzana Products brand and the company's private label capabilities. o Develop marketing strategies that strengthen the North Coast Organics brand while supporting continued growth of the company's private label business. o Collaborate with the marketing team in France to leverage consumer insights, market data, and marketing best practices that support North American initiatives. Trade Marketing, Events & Sales Support o Lead planning and execution of industry trade shows and events. o Establish objectives and success metrics for each event and provide post-event analysis. o Coordinate logistics, promotional materials, booth messaging, and follow-up activities. o Create sales presentations and tools that help communicate the company's value proposition to customers and prospects. Leadership & Performance Management o Supervise, mentor, and develop the Marketing Assistant. o Foster a culture of creativity, accountability, collaboration, and continuous improvement. o Monitor marketing performance metrics and campaign effectiveness. o Provide regular reporting, insights, and recommendations to company leadership. o Use data-driven decision making to continuously improve marketing effectiveness and return on investment People Management At Manzana, Supervisors, Managers and Leadership play a critical role in shaping and sustaining a workplace culture that reflects our core values and commitment to excellence. We work each day to create a culture focused on food safety, employee health and safety, customer service, and continuous improvement, in a respectful environment where all team members contributions are valued and feedback is welcomed. Our leaders are expected to model and reinforce our four key values: Dynamic, Responsible, Efficient, and Respectful. Managers are responsible for leading, developing, and supporting teams to achieve both individual and organizational success. This includes fostering a positive and inclusive work environment where employees feel engaged, empowered, and accountable. Key expectations for people management include: Actively model Manzanas values and set clear expectations for behavior and performance. Promote a culture of respect, collaboration, and continuous improvement.Maintain open, transparent, and timely communication. Encourage feedback and ensure team members feel heard and valued.Set clear goals and expectations, monitor performance, and address issues promptly and fairly. Recognize achievements and reinforce positive contributions.Build strong, trusting relationships within the team. Foster an inclusive environment that values diverse perspectives and encourages participation.Reinforce and uphold standards related to food safety, employee health and safety, and company policies. Ensure team adherence through training, monitoring, and accountability.