Marketing Coordinator

Recruitment Marketing CoordinatorThe Recruitment Marketing Coordinator supports the Transportation business by executing the recruitment strategy focused on employer branding and culture. This role is responsible for creative collaboration, producing and editing content to support the employer brand and generate employee engagement. This position requires time management, exceptional collaboration skills, and a creative mind to support solutions to improve transportation candidate exposure and experience. This position reports to the Recruitment Marketing Supervisor.This is a Hybrid position and must be located near Camden NJ or the Lehigh Valley.ResponsibilitiesDesign, produce, post, and manage unique organic and paid content for social media channels, including Facebook, Instagram, TikTok, YouTube, and any other emerging channels the team may handle.Monitor and respond to social media comments and messages to ensure a high level of user engagement.Report on social media organic and paid analytics through multiple sources.Collaborate with internal partners and external vendors on social media content strategies and campaign development.Support content creation with the team through storyboarding, producing, and editing content where needed.Manage the content library and ensure we have an up-to-date library for future projects.Collaborate with the team while traveling to field locations for events and content creation.Expand the remarketing tactics with existing leads to reengage candidates with the NFI brand and career opportunities.Support maintaining the NFI career website by creating and placing the updated materials and content.Create recruitment marketing collateral when requested for hiring events, flyers, and presentations.Assist with creating branding marketing materials, including display advertisements, video campaigns, and digital creatives.Stay up to date with social trends, advertisement tactics, editing skills, and competitor strategies.Assist the recruitment marketing team with other forms of creative work.QualificationsBachelor's degree in Marketing, Business, or related fields, or an equivalent combination of education and experience sufficient to perform the essential functions of the job.Minimum 1-2 years of relevant experience, internships included.Demonstrate a portfolio of previous work on video or other content creation and editing.Demonstrated teamwork and vision in marketing campaigns or initiatives.Intermediate skills in Adobe Suite (Photoshop & Premiere Pro), CapCut, Canva, and social media channels.Exceptional time management skills, including the ability to effectively organize multiple concurrent campaigns.Excellent oral and written communication skills, including the ability to establish a strong rapport with others.Ability and availability to work extended hours including nights and weekends as required.Travel required – up to 60% depending on campaign and project work.We are excited to share the base hourly rate for this position is $26.20 -28.85HOUR. NFI takes into consideration applicants' qualifications, experience, education, geographic location, when determining a starting rate of pay.Employees are also eligible for a robust benefit program, which includes Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave, among other benefit plan options.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities