Marketing Director

Description

Now Hiring: Strategic Growth Leader

Location: Rockville, MD

Salary: $130,000 - $150,000 base + performance-based commissions

Are you a data-obsessed marketer who views every dollar spent as a seed that must return 10x? At Divorce With A Plan , we don't just "do marketing"-we drive a growth engine. We are looking for a Rainmaker : a leader who can deliver the right leads, at the right time, and in the right mindset to engage our firm.

This is a high-stakes, high-reward role for a strategist who has successfully scaled a firm and is ready to do it again.

Responsibilities

Strategic "Rainmaking" & Execution
• Annual Planning: Develop and own the firm's comprehensive Marketing Plan (due January 15th each year) aligned with aggressive revenue targets.
• 10x ROI Campaigns: Execute a minimum of 4 major multi-channel campaigns annually, ensuring every effort has a clear call to action and a hypothesis for measurable results.
• Weekly Data Accountability: Monitor lead volume, source, and quality weekly. Submit performance metrics (KPI reports) to the Owner every Friday.
• Content & Social Consistency: Ensure a daily social media presence, oversee advertising and promotion activities, including print, radio, TV, online, email, and direct mail tactics. Ensures a monthly firm newsletter is published on time, every time.

SEO, CRM & Digital Infrastructure
• Conversion Optimization: Oversee technical SEO and website audits to ensure high-value keywords (Divorce, Custody) convert at elite levels.
• CRM Mastery: Manage and optimize our CRM systems (Clio/Lawmatics) to track the lead-to-client journey with surgical precision.
• Lead Generation: Plan and optimize paid advertising (Google Ads/Social) targeting high-intent family law leads.

Team Leadership & Culture
• Vendor Management: Select, vet, and project-manage outside contractors (SEO, Graphic Design, Web Dev) to ensure 100% accountability.
• Coaching & Training: Create a firm-wide culture of "rainmaking" by coaching staff on networking tactics (the FORM process - Family, Occupation, Recreation, Message).
• Compliance: Ensure 100% of marketing materials comply with State Bar advertising rules and legal ethics.

Qualifications

Required:
• Proven Growth Track Record: Experience growing a law firm or professional service business by at least 100% over a 3-year period.
• Data Driven: You must be able to demonstrate a history of achieving a 10x ROI average on past marketing campaigns.
• Leadership Experience: 5-7 years in strategic marketing leadership with experience managing a $300,000 - $500,000 budget.
• Technical Stack: Deep proficiency in Google Analytics, SEMrush, Ahrefs, and CRM automation.
• Communication: Exceptional copywriting and persuasive communication skills.

Preferred:
• Familiarity with Family Law or high-conflict service marketing.
• Certifications in Google Ads or HubSpot.
• Experience with the "Rainmaker" mindset in a fast-paced, goal-oriented environment.