National Sales Director - Dealer Groups

National Sales Director Dealer Groups

Safe-Guard Product International serves Original Equipment Manufacturers (OEMs), top retailers, and independent agents in the automotive finance and insurance industry with the leading Protection Products Platform. Our platform delivers innovative protection products and solutions that protect consumers from the perils of ownership, while providing Finance & Insurance professionals with the tools to ignite scalable and sustainable business growth. Safe-Guard's success is driven by over 850 employees, who serve more than 12,000 dealers and support contract holders across the U.S. and Canada.

For 30 years and counting, our team continues to transform the motor vehicle space, earning a stellar reputation from our partners and peers by providing: the highest quality protection products in the industry, a broad platform of branded products, technology, marketing, and training solutions, and an unwavering commitment to uncomplicated care and customer service.

The National Sales Director is a strategic, results-driven professional responsible for aggressively pursuing and acquiring new dealer group partners for the National Vehicle Retailer (NVR) team. This individual is a true hunter, focused on prospecting, qualifying, and closing new business opportunities. You will be instrumental in building a robust pipeline, guiding prospects from initial contact to successful program launch, and ensuring a seamless transition to the Customer Success team for ongoing account management. This role requires a proactive and tenacious approach to business development with a secondary focus on managing a select number of existing accounts.

Role Responsibilities

• Business Development & New Account Acquisition:
  1. Actively prospect for new leads by identifying and researching potential dealer groups, leveraging industry insights, and capitalizing on referrals.
  2. Qualify inbound and outbound leads to determine the prospect's needs, goals, and strategic alignment with Safe-Guard's solutions.
  3. Initiate and lead the sales cycle from first contact to close, including conducting needs assessments, developing compelling strategic proposals, and presenting customized solutions.
  4. Negotiate and finalize new business contracts, ensuring favorable terms and a smooth transition to implementation.
  5. Guide the successful launch of new programs for newly acquired dealer groups, coordinating with internal teams and providing initial guidance.
  6. Work collaboratively with the Manager of Customer Success to ensure a seamless handover and transition of new accounts for ongoing management.
• Account Management:
  1. Serve as the primary point of contact for a small portfolio of assigned dealer groups, fostering strong relationships and identifying opportunities for growth.
  2. Conduct periodic performance reviews with assigned accounts to ensure product adoption, maximize penetration, and enhance client satisfaction.
• Reporting & Collaboration:
  1. Maintain meticulous records of all sales activities, including prospecting efforts, pipeline status, and client interactions in the company CRM (e.g., Salesforce.com).
  2. Regularly report on key performance metrics, including lead generation, conversion rates, and sales pipeline health to NVR leadership.
  3. Collaborate with internal teams, including Product Development, Marketing, and Operations, to deliver tailored solutions and support sales efforts.

Job Requirements

• Bachelor's degree in business, marketing, or a related field preferred; equivalent work experience considered
• 8+ years of experience in a hunter-style sales, business development, or new client acquisition role, preferably within the automotive or vehicle retail industry.
• Proven track record of meeting and exceeding sales targets and growing a new business pipeline.
• 5+ years of Automotive retail F&I experience
• Exceptional Prospecting & Closing Skills: Demonstrated ability to independently identify, qualify, and close new business opportunities.
• Strategic Sales Approach: Strong capability in conducting needs assessments, crafting strategic proposals, and presenting tailored solutions that align with client goals.
• Communication: Exceptional verbal and written communication skills, including a compelling and professional presentation style.
• Client Relationship Management: Proven ability to build trust and credibility with key client stakeholders during the sales process.
• Organizational Skills: Highly organized with the ability to manage a dynamic sales pipeline and multiple prospects simultaneously.
• Technical Proficiency: Proficient in CRM tools (e.g., Salesforce.com) for managing sales activities and reporting
• Willingness to travel up to 80% to meet with prospective clients and attend industry events.
• Must be authorized to work in the U.S
• Must be able to successfully pass a background check

Growth Potential:

At Safe-Guard, your career is what you make it. We're looking for energetic, entrepreneurial, and empathetic individuals who are ready to take their careers to the next level. Here, you'll have the freedom to explore new ideas, push boundaries, and make an impact from day one.

We believe in empowering our team to take ownership of their success, and we offer the resources and support to help you grow. Whether you're passionate about developing strong customer relationships, leading innovative projects, or driving new business, you'll find opportunities to challenge yourself and advance your career.

With a culture that encourages continuous learning and personal development, the possibilities for growth are limitless. If you're looking for a place where your contributions are valued and your career can grow, join us at Safe-Guard Products International, where your potential knows no bounds.

Company Benefits:

• Medical, Dental, and Vision Insurance
• Flexible Spending Account
• Health Savings Account
• 401(k) Plan with Company Match
• Company-paid Short-Term and Long-Term Disability
• Company-paid Life Insurance
• Paid Holidays and Vacation
• Employee Referral Program
• Employee Assistance Program
• Wellness Programs
• Paid Community Service Opportunities
• Tuition Reimbursement
• Ongoing Training & Personal Development
• And More!

Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.

Safe-Guard Products International LLC