Regional Sales Manager

Position Summary : Reporting to the Director of Business Development - HVAC, the Regional Sales Manager (RSM) is responsible for executing regional sales strategies and driving revenue growth across assigned U.S. territories. This role leads day-to-day sales execution within the region, ensuring alignment with national objectives while building and maintaining strong relationships with distributors, manufacturer's representatives, and key regional customers across residential and commercial HVAC markets. The Regional Sales Manager plays a critical role in expanding TCL's HVAC footprint by managing channel relationships, developing new business opportunities, and ensuring consistent product knowledge and execution in the field. The ideal candidate brings deep HVAC channel experience, strong leadership capability, and the ability to balance tactical execution with regional-level strategy in a fast-growing, dynamic organization. Duties may include but are not limited to : Execute regional sales plans aligned with national business development strategies to achieve revenue, growth, and market penetration objectives. Own delivery of regional sales targets and budgets, monitoring performance and driving corrective actions as needed to ensure results. Lead, coach, and manage manufacturer's representative agencies within the region, ensuring alignment with TCL's strategy, priorities, and execution standards. Build and maintain strong relationships with HVAC distributors, dealers, contractors, and regional partners to grow TCL's presence and influence within the channel. Identify and develop new business opportunities across residential and commercial HVAC segments, leveraging wholesale and distribution channels. Ensure ongoing product training and sales enablement for TCL sales personnel, manufacturer's reps, distributors, and sales outlets to support effective sell-in and sell-through. Monitor, analyze, and interpret field sales data and reports to assess performance, identify trends, and inform action plans. Serve as a key liaison between the field and corporate teams, providing regular feedback on market conditions, customer needs, competitive activity, and execution challenges. Support regional marketing initiatives, product launches, line reviews, and local trade events to strengthen brand presence and drive demand. Participate in regional and national trade shows, dealer events, and customer meetings to promote TCL's HVAC portfolio. Partner with technical service and customer support teams to assist with issue resolution and ensure a positive customer experience. Support the evaluation, selection, and onboarding of manufacturer's representative agencies as needed within the region. Adapt to evolving business needs and priorities in a growing organization, demonstrating flexibility and a hands-on leadership approach. Qualification/Requirements : Bachelor's degree in Business, Engineering, or a related field preferred; equivalent experience considered. Minimum of 8-10 years of HVAC sales experience, including at least 5 years in regional, territory, or team leadership roles. Proven experience selling HVAC products through wholesale distribution and manufacturer's representative channels. Strong understanding of residential and commercial HVAC markets, customer dynamics, and go-to-market models. Demonstrated ability to manage and influence manufacturer's reps and distributor partners to deliver results. Ability to execute strategically while managing day-to-day regional sales operations. Strong analytical skills, with the ability to interpret sales data and translate insights into action. Excellent communication and interpersonal skills, with the ability to build relationships at all levels of customer organizations. Highly self-motivated, results-driven, and comfortable working independently within a broader national team. Strong time management, organization, and prioritization skills. Proficiency with Microsoft Office tools (Excel, Outlook, PowerPoint); CRM experience preferred. Must reside within reasonable proximity to a major airport. Willingness and ability to travel upwards of 40% seasonally. Benefits: Vacation: Starting at 10 days per year Sick Days: 10 days per year (prorated based on start date) Paid Holidays: 12 days per year Medical Insurance Dental Insurance Vision Insurance 401(k) & Retirement Plan Job Type : Full-time Salary Range : $100,000.00 - $150,000.00 per year Work Location : Remote