Lead Customer Marketing Specialist

Job Description You will report directly to our Senior Customer Marketing Manager and work out of one of these sites: Raleigh, Charlotte, Atlanta, or Houston, on a Hybrid work schedule. In this elevated role, you will be responsible for developing strong stakeholder relationships across a highly matrixed organization, collaborating closely with product management, offering management, sales, and other key partners. Your ability to craft clear, value-driven propositions and narratives will be critical in differentiating our offerings and driving customer engagement and business growth. Responsibilities Lead the development and execution of customer marketing strategies for a broad and complex product portfolio within the smart energy space Translate technical product features and capabilities into compelling, solution-oriented value propositions and narratives that clearly articulate customer benefits Collaborate closely with offering and product management to understand technical details and market needs, bringing product marketing insights to life Build and maintain strong relationships with key stakeholders across sales, product management, and external partners to ensure alignment and maximize impact Develop and deliver impactful marketing campaigns, presentations, and customer communications that position Honeywell as an innovative leader and solution provider Drive cross-functional collaboration within a highly matrixed organization to ensure cohesive messaging and integrated marketing efforts Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies Support sales teams with strategic account-based marketing initiatives, RFP responses, and customized presentations Mentor and guide junior marketing team members, sharing expertise and best practices to elevate overall team performance Stay abreast of industry advancements and emerging technologies to continuously refine marketing approaches and maintain competitive advantage Qualifications 8+ years of experience in customer marketing, product marketing, or related roles, preferably within technical or industrial markets Strong technical aptitude with the ability to understand complex products and translate them into clear, compelling marketing narratives Proven experience managing large product portfolios and leading cross-functional marketing initiatives Exceptional stakeholder management skills with a track record of building strong, collaborative relationships across matrixed organizations Expertise in developing solution-oriented value propositions that differentiate offerings and drive customer engagement Demonstrated ability to create and deliver impactful marketing campaigns and sales enablement materials Experience supporting sales with RFPs, account-based marketing strategies, and customized presentations Excellent communication, storytelling, and presentation skills Leadership experience, including mentoring and developing marketing team members We Value Bachelor's degree in Marketing, Engineering, Business, or related field; advanced degree preferred Dynamic, self-motivated, and strategic thinker who thrives in a fast-paced, innovative environment Collaborative team player with a passion for driving results through cross-functional partnerships Creative and innovative mindset with a focus on continuous improvement Customer-centric approach with a deep understanding of market and customer needs Strong business acumen and results-oriented mindset Passion for smart energy technologies and staying current with industry trends Benefits Of Working For Honeywell In addition to a competitive salary, leading-edge work, and developing solutions side‑by‑side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer‑subsidized Medical, Dental, Vision, and Life Insurance; Short‑Term and Long‑Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. #J-18808-Ljbffr MarketingHQ