Marketing Specialist, Communications

Location Hybrid Charlotte, NC or Kansas City, MO preferred. Open to other Segra locations Role Overview Segra is looking for a Marketing Specialist, Communications to lead and coordinate companywide communications across internal teams and external audiences. This role serves as the central owner of messaging, working closely with sales, product, marketing, and customer teams to ensure communications are clear, consistent, on brand, and effective. From intake through execution, you’ll help shape how Segra communicates with customers, prospects, and employees—supporting sales efforts, campaigns, newsletters, and broader brand initiatives. Responsibilities Develop and execute communication strategies that improve brand visibility and customer engagement Write and manage compelling content across multiple channels (email, campaigns, announcements, etc.) Ensure brand voice and messaging remain consistent across all communications Partner with marketing and product teams to align messaging with business objectives Monitor market trends and customer feedback to refine communication strategies Support customer engagement and loyalty initiatives Assist with crisis communications planning and execution Measure and optimize communication performance Distribute timely marketing and training communications to support sales teams Align messaging with sales leadership to support revenue goals Collaborate with training teams to support enablement initiatives Create feedback loops with sales teams to improve content effectiveness Keep internal teams informed through consistent, clear communication Track how communications impact sales performance Support marketing campaign launches and cross‑functional execution Conduct basic market research to identify messaging opportunities Improve communication workflows and intake processes for efficiency Track communication performance and engagement metrics Share insights and results with key stakeholders Use analytics tools to support reporting and decision making Qualifications Bachelor’s degree in communications, public relations, marketing, or a related field 3+ years of professional experience in communications or marketing Strong writing, editing, and interpersonal communication skills Excellent organization and project management abilities Comfort working in a fast‑paced, changing environment Ability to manage multiple short and long‑term projects independently Preferred Experience Experience with marketing automation tools (HubSpot, Axios) Experience with list procurement tools (ZoomInfo, ConnectBase, CoStar) Basic understanding of creative production and media deliverables Experience with reporting and data analysis About Segra Segra owns and operates a wide and dense fiber‑optic infrastructure footprint that provides state‑of‑the‑art connectivity, cybersecurity, voice, cloud and colocation solutions, all backed by industry‑leading service and reliability. Serving over 20,000 connected customer locations, Segra has been providing customer‑focused solutions for over 125 years. At Segra, we imagine, we engineer and we build a world of opportunities for our customers through fiber‑enabled technologies, driven by our customer‑first mentality. We invest in the communities we serve by hiring locally, empowering our teams, and continually upgrading our network infrastructure to deliver smarter, stronger technology solutions. Benefits Overview Medical, dental, vision insurance Life insurance 401(k) match Flexible Spending/Health Savings Accounts Tuition and gym reimbursements Vacation/PTO, paid holidays, floating holidays Volunteer days, parental leave Legal, accidental, hospital indemnity, identity theft, pet insurance Our Commitment to Equality Segra is an equal opportunity employer and prohibits discrimination of any kind. Segra does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non‑merit factor. Salary Range $64,000 - $80,000 Additional Information Beyond competitive health and retirement benefits with immediate 401(k) vesting, Segra also invests in your total well‑being through programs supporting physical, mental, financial, and social wellness. Employment Terms SEGRA is committed to being an equal opportunity employer. The company does not discriminate on the basis of sex, race, color, creed, national origin, age, religion, sexual orientation, gender identity, gender expression, pregnancy, genetic information, veteran status, disability, or any other characteristic protected by applicable federal, state, or local laws in employment with or treatment once employed in the company. Individuals with disabilities may be entitled to a reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. NOTHING IN THIS APPLICATION FOR EMPLOYMENT SHALL CREATE AN EXPRESS OR IMPLIED CONTRACT OF EMPLOYMENT. #J-18808-Ljbffr