Senior Vice President, Segment Marketing, Asset Owners

Senior Vice President, Segment Marketing, Asset Owners & Corporations

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We're seeking a future team member for the role of Senior Vice President, Segment Marketing, Asset Owners & Corporations to join our global client marketing organization. This role is located in New York City.

In this role, you'll make an impact in the following ways:

Segment Strategy & Planning

• Client Understanding: Develop a deep understanding of the Asset Owners and Corporations segments, including their needs, pain points, buying centers, and decision-making behaviors across key personas.
• Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
• Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.

Stakeholder Collaboration

• Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
• Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.

Campaign Development & Execution:

• Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas,
• Integrated Marketing: Design and execute multi-channel marketing campaigns, spanning digital, events, email, paid/owned media, and account-based marketing (ABM); optimize journeys by segment and persona.
• Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.

To be successful in this role, we're seeking the following:

• 10-12 years of B2B marketing experience, preferably in financial services or a related industry.
• MBA preferred.
• Proven experience developing and executing marketing strategies for defined client segments, multi-segment experience (e.g. Asset Owners and/or Corporations) strongly preferred.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset and attention to key metrics.
• Ability to run experiments and continuous testing in order to optimize performance.
• Agile approach to growth marketing and the ability to punch through ambiguity.
• Overall track record of professional and academic success.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience in motivating teams while collaborating in a matrixed organization