Social Media Coordinator

Position SummaryGraybo's Sports Cards and Parlay Bar & Lounge are seeking a creative, energetic, and highly organized Social Media Coordinator to lead the day-to-day execution of our social media presence. This role is responsible for capturing engaging content, editing videos, creating branded graphics, and executing a consistent social media strategy that drives engagement, brand awareness, and customer growth across both businesses.The ideal candidate has a passion for storytelling through social media, understands current trends, and can create content that keeps our brands relevant, engaging, and recognizable.Key ResponsibilitiesPlan, create, and publish engaging content for both Graybo's Sports Cards and Parlay Bar & Lounge.Capture high-quality photo and video content on-site during business hours, special events, product releases, and promotions.Edit short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other social platforms.Design eye-catching graphics that align with each brand's identity and marketing goals.Maintain a consistent brand voice, style, and visual identity across all content.Execute the company's social media strategy across:FacebookInstagramTikTokThreadsX (formerly Twitter)YouTubePublish an average of four (4) posts per day across the company's social media platforms.Create and schedule video content for Instagram Reels, TikTok, and YouTube.Stay current on social media trends, platform updates, and viral content opportunities.Monitor engagement by responding to comments, messages, and customer interactions when appropriate.Collaborate with ownership and staff to promote upcoming events, new products, promotions, tournaments, live breaks, menu specials, and community involvement.Track content performance and recommend improvements based on analytics and audience engagement.Experience managing business social media accounts.Proficiency with video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.Experience creating graphics using Canva, Adobe Creative Suite, or similar design software.Strong photography and videography skills.Excellent written communication and copywriting abilities.Ability to work independently while meeting deadlines and maintaining a consistent posting schedule.Creative mindset with attention to detail and branding.Familiarity with current social media trends, algorithms, and best practices.Preferred QualificationsExperience in sports cards, collectibles, sports, restaurants, nightlife, or hospitality.Knowledge of social media analytics and performance reporting.Experience with content scheduling platforms such as Meta Business Suite, Buffer, or Hootsuite.Basic photography and lighting knowledge.Performance ExpectationsSuccess in this role will include:Maintaining a consistent posting schedule averaging 4+ posts per day.Producing high-quality photo, video, and graphic content.Growing audience engagement and followers across all platforms.Keeping both brands visually consistent and recognizable.Supporting marketing initiatives through creative, timely, and engaging content.Bringing fresh ideas that increase customer interaction, event attendance, and overall brand awareness.Why Join Us?Graybo's Sports Cards and Parlay Bar & Lounge are building something special. Our mission is to become the preeminent sports card shop and sports bar in the Mid-Atlantic, creating unforgettable experiences for collectors, sports fans, and our community.As our Social Media Coordinator, you'll play a key role in telling our story, growing our audience, and helping shape the public image of two exciting and rapidly expanding brands. Your creativity and ideas will have a direct impact on our continued success.If you're passionate about creating engaging content, staying ahead of social media trends, and being part of a fast-growing business, we'd love for you to join our team and help us build something extraordinary. #J-18808-Ljbffr