Healthcare Sales Representative

Healthcare Sales Representative

Location: Los Angeles, CA
Job Type: Full-Time
Compensation: Competitive base salary + commission opportunity

Position Overview

We are seeking an experienced, results-driven Healthcare Sales Representative to expand access to a patient-centered healthcare program designed to help frail seniors age independently and with dignity in their own homes.

This role is ideal for a healthcare-focused sales professional with experience in senior care, post-acute care, managed care, or community-based healthcare services . The successful candidate will develop strong relationships with healthcare professionals, community organizations, government entities, and other referral sources while educating them about comprehensive senior care services.

This is a field-based sales position where the community serves as your office. The representative will manage an assigned territory, cultivate referral relationships, generate qualified leads, and drive participant enrollment.

Key Responsibilities

Business-to-Business Sales & Business Development

• Develop and execute a sales strategy for an assigned territory.
• Build and maintain strong relationships with healthcare professionals, healthcare facilities, senior living communities, government organizations, faith-based groups, and community resources.
• Prospect and identify new referral and account opportunities through research, networking, cold calling, community outreach, and face-to-face meetings.
• Educate referral partners about available senior healthcare services and their benefits.
• Increase referral volume through strategic account management, consistent follow-up, and relationship development.
• Conduct effective presentations and educational sessions for referral sources.
• Meet or exceed monthly enrollment goals, with a target of 6-8 enrollments per month after the initial ramp-up period .
• Generate approximately 2 self-sourced leads per day , with a target conversion rate of at least 35% to qualified referrals.
• Complete approximately 25 sales call attempts per week , including at least 10 meaningful contacts that result in actionable next steps.

Individual Participant Qualification

• Conduct presentations and provide education to prospective participants and their families.
• Follow up on qualified leads received from internal and external sources.
• Identify individuals who may qualify for healthcare services through Medicaid, Medicare, dual-eligible, VA, or private-pay programs .
• Understand individual needs and connect prospective participants with appropriate services.
• Use active listening and empathy to understand customer needs and effectively communicate the value of available healthcare programs.
• Guide qualified prospects through the referral and enrollment process.

CRM & Sales Documentation

• Maintain accurate and timely records of sales activities, prospects, referrals, presentations, and enrollments in the CRM system.
• Manage referral accounts and prospect pipelines through telephone outreach, email, networking, face-to-face meetings, and community engagement.
• Document all meaningful interactions, follow-up activities, outcomes, and next steps in real time.
• Monitor territory performance and maintain an organized pipeline of qualified opportunities.
• Provide regular reports on sales activity, enrollment performance, and goal attainment to sales leadership.

Community Outreach & Education

• Represent the organization professionally throughout the assigned territory.
• Participate in community events and networking opportunities to expand awareness and generate referrals.
• Help develop and deliver educational programs for referral sources, prospective participants, and internal teams.
• Develop a strong understanding of the senior healthcare landscape and community resources.
• Collaborate with internal teams to ensure a smooth transition from referral through enrollment.

Qualifications

• Previous healthcare sales, business development, outreach, or account management experience preferred.
• Experience in post-acute care, senior healthcare, managed care, home health, hospice, skilled nursing, healthcare services, or related industries strongly preferred.
• Proven ability to develop and maintain professional referral relationships.
• Strong presentation, communication, negotiation, and interpersonal skills.
• Demonstrated ability to meet or exceed sales and enrollment goals.
• Self-motivated and comfortable working independently in a field-based environment.
• Strong organizational and territory-management skills.
• Ability to prospect for new business and develop relationships from the ground up.
• Strong active listening and customer-focused communication skills.
• Comfortable using CRM systems to document sales activities and manage a pipeline.
• Ability to work effectively with healthcare professionals, seniors, families, community organizations, and government entities.
• Strong understanding of the healthcare environment and the needs of older adults is highly desirable.

What We're Looking For

The ideal candidate is a driven healthcare sales professional who combines strong relationship-building skills with a genuine passion for helping seniors access quality care . You should be comfortable building a territory, developing referral partnerships, making outbound sales contacts, presenting to professional audiences, and consistently working toward measurable enrollment goals.

If you thrive in a community-based, relationship-driven sales environment and want your work to make a meaningful difference in the lives of older adults, this opportunity may be an excellent fit.

Please apply today and we will be in touch!


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