Vice President, GTM Strategy & Commercial Operations
Precisely
Role Description
This position is 100% remote anywhere in the US.
The VP, GTM & Commercial Operations is a newly created executive position at the intersection of commercial strategy and commercial execution. This role owns two things that most companies treat as separate — and at Precisely, we believe belong together.
- GTM Architecture & Commercial Design:
- Chair the cross-functional GTM forum — the single table where commercial decisions are made and committed to by delegate owners.
- Own the prioritized GTM roadmap: what the function works on, in what order, and why.
- Define our ideal customer profile, segmentation, and target account strategy for enterprise and Fortune 500 buyers.
- Build the launch architecture for new products and market expansions: tiers, readiness gates, enablement design, and success metrics.
- Design partner and channel plays — where partners add reach, capacity, or credibility; the Partners function executes against your design.
- Build the expansion playbook for the installed base: whitespace maps, packaged offers, rep motions, and attach models — in partnership with Sales Excellence.
- Bring an outside-in market view to the executive team: competitive dynamics, market sizing, win/loss themes, where to place bets.
- Align with Marketing and PMM on launch timing, offer framing, and messaging architecture.
- Own GTM metrics and report them to the executive team: pipeline contribution by motion, launch performance, partner-sourced revenue, attach rates.
- Commercial Operations:
- Own annual planning end-to-end: GTM calendar, territory design, customer segmentation refresh, and commercial org design.
- Design the sales compensation framework — quota methodology, plan structure, and performance mechanics; Finance models and administers, you design.
- Map and own the customer journey across the full commercial lifecycle — prospect, contract, onboard, deliver, expand — across direct, partner, and Services routes to market.
- Lead full commercial performance reporting for Services, Partners and Support: pipeline health, bookings, forecasting, territory performance, and quota attainment — the data layer that informs GTM decisions.
- Identify and prioritize automation opportunities across GTM and delivery processes; AI-powered solutions are the default, not the bonus.
- Translate commercial intent into automated, AI-enabled workflows that eliminate friction, reduce manual effort, and unlock revenue.
- Partner with IT on systems architecture and integration decisions that underpin process automation — you define requirements and govern outcomes; IT executes.
- Deal Desk Operations:
- Own and build out Deal Desk: the pricing, approval, and contracting engine between commercial design and closed revenue.
- Redesign and automate the Quote-to-Cash workflow — eliminate friction from pricing approvals, discounting governance, and contract execution.
- Partner with Finance on pricing operations, Deal Desk governance, and audit-readiness; define the process and standards, Finance administers.
- Establish Deal Desk as a commercial accelerant, not a bottleneck — a function that helps close faster and capture more margin.
- People Leadership:
- Lead a team from day one: GTM Director, Sales Ops (3–4 people), two Strategic Planners, and Deal Desk Operations.
- GTM Director owns day-to-day launch execution, forum operations, and launch readiness gates; you set the commercial design and hold the roadmap.
- Build and scale the team as commercial priorities dictate; the current structure is the foundation, not the ceiling.
- Serve as the CBO’s thought partner on market opportunities, offer architecture, commercial operations investments, and where process friction is costing revenue.
Qualifications
- 12+ years in GTM strategy, commercial strategy, or commercial operations in B2B enterprise software — including Director+ or VP-level experience.
- GTM strategy as your primary lens; commercial operations as your differentiator — you can design the go-to-market motion and run the machine that supports it.
- You have built a GTM function, commercial operations team, or integrated GTM motion from scratch; you have been “the first person to own this” before.
- A track record of leading through influence across Product, Sales, Marketing, Partners, Finance, and IT — including peers and leaders you don’t manage.
- Fluency in enterprise selling: long cycles, multi-stakeholder buying committees, six-to-seven-figure contracts.
- Hands-on experience with sales compensation design, territory planning, and commercial performance reporting — comfortable in the data and in the boardroom.
- Familiarity with Deal Desk, Quote-to-Cash, or pricing operations — you understand what makes this process work and what breaks it.
- Strong analytical grounding — comfortable sizing markets, defining metrics, and defending a commercial plan with data at the executive level.
- Executive presence — a credible peer to a CBO and functional leadership; crisp in communication up, down, and across.
- Travel: approximately 15%.
Requirements
- Experience with data products, data licensing, or data-as-a-service models — especially in AI or analytics contexts.
- Hands-on experience with Salesforce Revenue Cloud or a comparable commercial systems platform.
- Familiarity with AI-powered workflow design.
- Experience operating across US and EU markets with global or regionally distributed teams.
- Background spanning direct, partner, and Professional Services delivery models.
AI Skills / Knowledge
- Uses AI to accelerate strategic research: synthesizing competitive intelligence, market sizing inputs, win/loss themes, and commercial performance data into executive-ready outputs.
- Comfortable drafting and iterating on GTM playbooks, compensation frameworks, segmentation models, and forum briefs with AI assistance — while critically editing for accuracy and strategic fit.
- Applies AI to commercial performance reporting: surfacing pipeline anomalies, generating narrative summaries, and monitoring territory and quota health.
- Evaluates AI-generated process designs and automation outputs critically before presenting to stakeholders; understands where human judgment is non-negotiable.
Benefits
- Work from anywhere culture.
- Commitment to career development and opportunities for growth.
- Diversity in a distributed environment with a presence in 30 countries and 20 offices across 5 continents.
$186k - $226k
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