VP, Global Digital Marketing

VP, Global Digital Marketing

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow. We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We're committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow.

BMG's marketing organization sits at the intersection of artist development, audience growth, and digital culture. Our team partners closely with artists, managers, DSPs, creators, and brands to design campaigns that connect music to global audiences in meaningful and measurable ways. This is a fast-moving, collaborative environment where marketing strategy spans streaming platforms, social ecosystems, creator communities, brand partnerships, and emerging technologies. The department works across both frontline releases and catalog initiatives, ensuring BMG artists and songwriters reach audiences and discoverable worldwide.

As part of this team, the Vice President of Global Digital Marketing is responsible for leading innovative, fan-focused marketing strategies that grow global audiences and elevate BMG artists and repertoire. This role oversees the development and execution of integrated marketing campaigns across streaming platforms, social media, creators, paid media, super fandom, and brand partnerships, ensuring BMG remains at the forefront of modern music marketing while driving measurable growth in audience reach, engagement, and consumption. In this role, you'll help shape modern music marketing at BMG, combining creative storytelling with data-driven audience development to drive engagement, fandom, and commercial success.

What You'll Be Doing:

• Lead the development and execution of marketing strategies for priority artists and catalog, ensuring campaigns drive global audience growth, cultural relevance, and measurable impact.
• Manage scalable systems for fan acquisition and retention, leveraging first-party data, CRM, social engagement, and platform insights to support sustained audience growth.
• Develop bespoke, platform-native campaigns in partnership with digital platforms that connect artists to new audiences and create cultural moments around releases.
• Identify and activate opportunities for exclusive platform collaborations, including product integrations, fan experiences, creator activations, and innovative campaign formats.
• Partner with artists, managers, and internal teams to craft compelling campaign strategies that align storytelling, creative assets, and fan engagement across platforms.
• Drive discovery through creator ecosystems and digital communities, activating influencers and creators to amplify artist campaigns and generate cultural momentum.
• Collaborate with digital advertising teams to design performance-driven media strategies that support audience growth and campaign reach.
• Identify opportunities to leverage AI-assisted marketing tools and emerging technologies to accelerate campaign execution and unlock new creative formats.
• Partner with creative and content teams to ensure campaigns are built with platform-native storytelling and social-first content strategies.
• Collaborate across global teams to ensure alignment of marketing strategy and execution across territories.
• Mentor and lead marketing talent while fostering a culture focused on innovation, collaboration, and measurable growth.
• Lead and develop a high-performing global marketing team, setting clear priorities, fostering collaboration across regions, and ensuring campaigns are executed with excellence and measurable impact.
• Develop targeted marketing strategies and creative campaigns that engage niche and local audiences, ensuring artists connect authentically with regional communities, emerging subcultures, and genre-specific fan bases while scaling discovery globally.
• Develop and execute marketing strategies that unlock growth in deep catalog, identifying opportunities to reactivate repertoire through cultural moments, creator ecosystems, platform partnerships, and data-driven audience insights.

What You Bring:

• Strong experience developing and leading marketing campaigns within music, entertainment, media, or digital platforms.
• Deep understanding of digital platforms including streaming services, social media, and creator ecosystems.
• Demonstrated ability to build audience growth strategies that connect artists with global fan communities.
• Experience working cross-functionally with artists, managers, creative teams, and platform partners.
• Strong strategic thinking and ability to translate audience insights into marketing action.
• Experience managing complex marketing initiatives across multiple platforms and Global teams.
• Strong communication and relationship-building skills.
• Leadership experience managing and developing high-performing teams.
• Passion for music, culture, and artist development.
• Great relationships with social and stream platforms.

What Would Be A Plus:

• Experience with how algorithmic discovery systems work across major platforms and the ability to design campaigns that improve discoverability within those environments.
• Understanding of how creator ecosystems and fan communities drive discovery and cultural momentum for artists.
• Comfortable experimenting with AI-native creative tools and "vibe coding" workflows to rapidly prototype marketing ideas, fan experiences, and content formats.
• Experience exploring prompt-driven discovery environments, understanding how fans may find music through conversational search, AI assistants, and recommendation systems.
• Experience building creator or influencer marketing strategies.
• Experience with data analytics tools used to measure marketing performance and audience insights.
• Background in brand partnerships or entertainment marketing collaborations.
• Demonstrated ability to break emerging artists, building culturally relevant campaigns that drive discovery, audience growth, and long-term fan engagement across digital platforms.

Now What's In It For You:

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.
• Pay Range $150,000 - $173,000 per annum. The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Ready to shape the future of music? We are an E-Verify employer. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.