Senior Copywriter, AI & Category Narrative

Assured is on a mission to modernize insurance. Claims processing (i.e. should we pay this claim?), while often overlooked, is the foundation of the entire industry. It’s currently highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions of dollars a year. We can do better. At Assured, we provide large insurers with the software solutions they need to win in a modern, technology-driven world. From self-service claim-filing software to backend fraud detection, we’re the engine that powers claims processing for some of the largest insurers in the world. The challenges we face are deep and diverse, from creating digital experiences that provide comfort and clarity to claimants at their most stressed and vulnerable to orchestrating large-scale ML-driven decision-making on billions of dollars of claims payments, life at Assured is dynamic, collaborative, and rewarding. We are looking for a Senior Copywriter, AI & Category Narrative – a writer who is genuinely expert in AI and can make agentic AI, frontier models, and LLM-powered systems legible, credible, and compelling to the people who run claims at the largest US carriers. Assured sells to the top P&C carriers that own roughly 98% of the nation's claims volume. The capability and the proof are real; the writing that carries it to the market is the multiplier. You are the hands-on maker of that writing. This is a craft-and-substance role that complements our Content Strategist: the strategist sets the plan and the calendar; you go deep on the subject matter and write the words. You will turn complex technical capability – how agents reason, what "agentic" actually means in a claims workflow, where frontier models help and where they don't – into thought leadership, explainers, web and product copy, social, and the ghostwritten point of view that builds our category. You write for a skeptical, senior, regulated audience, and you earn their trust because you understand what you're writing about. You will partner with the Content Strategist, the CEO/founder, and the rest of the Marketing organization, and operate inside carrier compliance norms on everything that leaves the building. If you want to write at the frontier of AI for a category that is being defined in real time – not summarize it from the outside – this is your seat. What You'll Do... 🧠 Be the expert writer on AI – Write authoritatively about frontier AI, models, and LLM-powered systems for enterprise – copy that holds up with technical readers (i.e. CIOs and CAIOs) and lands with claims executives who are not. 📰 Carry the category narrative – Translate Assured's "frontier AI for claims" point of view into thought leadership, bylines, explainers, and long-form pieces that the market, press, and analysts come to recognize as ours. 🌐 Write across every surface – Produce web and landing copy, product and feature narratives, social posts, newsletters, and sales-supporting content – in one consistent, credible voice. 🎙️ Ghostwrite the point of view – Partner on the CEO and founder voice – drafting POV, op-eds, posts, and talk tracks that make Justin a leading voice in insurance AI. 🔍 Make the complex clear – Sit with the product, and PMM teams, understand the capability deeply, and turn it into language that is precise, vivid, and free of hype. 🤝 Complement the Content Strategist – Take the strategy and calendar and make it real on the page – owning drafts end to end, from brief to publish-ready copy. 📝 Own the blog – Write and ship a steady stream of blog posts and articles that turn our AI point of view into search-visible, shareable content and build Assured's organic authority in the category. 🎯 Raise the bar on quality – Set and hold a high editorial standard for accuracy, voice, and clarity across everything the team ships. ⚖️ Keep it compliant – Write inside carrier anti-bribery and compliance norms, and check claims and substantiation before anything goes out. What You Bring... 📚 5–8+ years as a copywriter or content writer (senior IC to lead level), with a portfolio of published work you wrote yourself. 🤖 Genuine subject-matter command of AI – agentic AI, frontier models, and LLMs for enterprise – demonstrated through writing that technical readers respect. 🏢 A track record of writing for B2B, enterprise, or technical audiences and making complex capability clear and persuasive. 🎨 Exceptional writing range: thought leadership and long-form, plus crisp web, product, and social copy in a single coherent voice. 🔬 Comfort going deep with product and engineering to learn a hard subject, and the judgment to write about it without hype. ✍️ An individual maker who wants to write – not manage a team or run an agency; 🌴 Based on the U.S. West Coast. 🏦 Insurance, fintech, or another regulated/enterprise domain a plus; if not, genuine enthusiasm to learn the claims world fast. 🚀 Experience writing inside an early-stage or high-growth startup at a stage similar to Assured's – comfortable with ambiguity, fast iteration, and building from scratch. 💎 High ownership and low ego – you do the thinking and the writing, and you sweat every word. Benefits: 🤑 Competitive Compensation: Competitive salary and equity packages for all employees 🏥 Healthcare Plan: Platinum medical, dental, and vision 🛡️ Free life insurance: Including long-term disability & short-term disability 🏄 Unlimited PTO: Uncapped vacation days & paid holidays 👶 Family Leave: Maternity & paternity 📈 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute 🏠 WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks 👪 Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses 🤝 Team events & Offsites: We're remote, but we regularly get together **We have been made aware of individuals falsely posing as recruiters from Assured Insurance Technologies Inc. Please note that we only contact candidates from official @assured.claims email addresses and all interviews are conducted through verified company channels. If you are unsure whether a message is legitimate, please contact us directly at View email address on creativetechgigs.com before sharing any personal information** Our Commitment: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.