Manager Editorial Content

Job Description

Job Description

Oversee content strategy and execution to strengthen Alliant’s brand, elevate communications and thought leadership, and support marketing campaigns for member acquisition and product conversion. Partner with marketing, product, and internal stakeholders to translate business priorities into clear, compelling narratives across channels. Responsible for editorial excellence, audience-first storytelling, and measurable impact.

Essential Responsibilities

• Oversee Alliant’s editorial strategy, including audience segmentation, content pillars, channel approach, and editorial standards
• Lead thought leadership development in partnership with subject matter experts to shape topics, story angles, and messaging to strengthen perspective and credibility
• Own the editorial calendar and govern intake and prioritization, aligning content and campaigns to business goals, audience moments, and stakeholder needs
• Write, edit, and supervise high-impact cross-channel content (e.g., articles, campaign messaging, web copy, email nurtures, video scripts, and social copy), ensuring clarity, consistency, and brand voice. Translate topics into clear narratives for members and prospective members
• Partner with campaign and channel owners to create integrated content journeys optimized for distribution, engagement, and conversion
• Apply editorial standards, including fact-checking, consistent writing style and tone, accessibility, and quality control from draft to final publication.
• Guide stakeholders through feedback cycles with diplomacy and editorial judgment
• Use performance insights (e.g., engagement, traffic, leads, stakeholder feedback) to improve content performance, define and report on KPIs for key initiatives.
• Collaborate cross-functionally with marketing, communications, creative, digital, and compliance partners to deliver on-time, on-brand work.
• Use approved AI writing tools for first drafts, outlines, headline and subject line options, and content variations while maintaining Alliant’s brand voice, accuracy, and quality standards. 
• Establish a repeatable, human-in-the-loop workflow for AI-assisted content (prompting, drafting, editing, factchecking, approvals, and final QA).
• Partner with marketing, digital, and analytics teams to test and refine AI-enabled workflows that improve speed, quality, and performance.

Education & Years of Experience

• Minimum - 4 Year Bachelors Degree in Journalism, Communications, Marketing, English or related
• Minimum - 6 Years of Editorial, leading content programs and shaping messaging for audiences in regulated industries or related
• Minimum - 2 Years of AI-assisted writing and editing tools to scale content production
• Preferred - 2 Years of People Management

In Lieu of Education

• 10 Years of Editorial, leading content programs and shaping messaging for audiences in regulated industries or related. AI-assisted writing and editing tools to scale content production including people management

Compensation & Benefits:

Typical hiring range:‏‏‎ ‎ $95,100.00 to $163,100.00‎ Annually. Actual compensation will be determined using factors such as experience, skills & knowledge. 

‎ Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays 
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives. 

The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.