Email Marketing Specialist

Role Description

Coalition Technologies is seeking a detail-oriented, analytical, and creative Remote Email Marketing Specialist to develop, execute, optimize, and manage high-performing email marketing campaigns for a diverse portfolio of clients. This role is ideal for someone with experience in email automation, lifecycle marketing, CRM platforms, HTML email development, A/B testing, deliverability, and marketing analytics.

As an Email Marketing Specialist, you will:

• Create and optimize promotional, transactional, and automated email campaigns.
• Collaborate with designers, copywriters, and digital marketing teams to drive customer engagement and business growth.

Qualifications

• Strong proofreading, editing, and quality assurance skills.
• Experience planning and executing email marketing campaigns for clients or organizations.
• Experience creating automated email journeys, drip campaigns, lifecycle marketing campaigns, and customer segmentation strategies.
• Strong understanding of email marketing best practices, including targeting, responsive design, personalization, deliverability, A/B testing, performance measurement, and CAN-SPAM compliance.
• Ability to write marketing copy for multiple industries while maintaining each client's unique brand voice.
• Strong analytical and quantitative skills with the ability to use campaign data to improve performance.
• Passion for optimization, testing, and data-driven marketing.
• Ability to work independently, solve problems proactively, and manage multiple priorities.
• Excellent organizational skills and exceptional attention to detail.
• Excellent written, verbal, and interpersonal communication skills.
• Experience with email marketing platforms such as Klaviyo, Omnisend, Mailchimp, or similar platforms.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Drip, or similar systems.
• Experience customizing email templates within CMS and eCommerce platforms such as BigCommerce, Shopify, or WordPress.
• Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time.
• Ability to maintain strict confidentiality and discretion.

Requirements

• Planning, building, scheduling, testing, and deploying one-time, recurring, triggered, and dynamic email campaigns.
• Developing and executing email marketing strategies across the customer lifecycle, including promotional, transactional, and automated campaigns.
• Participating in client meetings and collaborating with internal teams to ensure successful campaign execution.
• Maintaining high client satisfaction through timely, accurate, and high-quality campaign delivery.
• Building and managing A/B testing programs to improve engagement, conversions, deliverability, and campaign performance.
• Performing quality assurance reviews to ensure campaigns are error-free before deployment.
• Troubleshooting technical issues related to HTML email templates, list segmentation, dynamic content, and campaign execution.
• Building complex automated workflows, customer journeys, drip campaigns, and trigger-based email programs.
• Continuously optimizing email campaigns through testing of creative, messaging, cadence, offers, audience targeting, and personalization.
• Collaborating with Digital Producers and Copy Strategists to improve branding, messaging, design, and campaign effectiveness.
• Monitoring email deliverability, sender reputation, data hygiene, and CAN-SPAM compliance.
• Defining business and technical requirements for automated email journeys, triggers, segmentation, and personalization.
• Analyzing campaign performance, customer behavior, and engagement metrics to identify optimization opportunities.
• Deploying and reviewing test emails across multiple email clients and internet service providers to ensure quality and compatibility.
• Maintaining email marketing standards, including opt-in/opt-out processes, responsive design, HTML quality, formatting, and deliverability best practices.
• Participating in strategy meetings, occasional client presentations, and ongoing campaign planning.
• Staying current with email marketing trends, platform updates, and industry best practices.

Benefits

• 100% remote work with a company that has supported remote team members for more than a decade.
• Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month.
• Competitive Paid Time Off plan that supports work-life balance.
• Subsidized gym memberships.
• Medical, dental, vision, and life insurance packages for eligible US-based team members.
• International Health Insurance Reimbursement Program for eligible international team members.
• Device upgrade and learning reimbursement programs.
• Career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.

Company Description

Coalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.