Salesforce CRM Email Marketing Specialist

Salesforce CRM Email Marketing Specialist

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Position Summary

The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day-to-day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data-driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes.

Key Responsibilities

CRM Operations & Data Management

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
• Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
• Build and refine customer segments to enable personalized communications.

Campaign Execution

• Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
• Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution.
• Set up tagging, triggers, and basic automation within the CRM platform.

Reporting & Optimization

• Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
• Support A/B testing and post-campaign analysis to identify areas for improvement.
• Maintain dashboards and weekly/monthly reporting.

Cross-Functional Collaboration

• Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
• Support CRM needs for promotions, product launches, and key lifecycle moments.

Technology & Vendor Support

• Assist in managing CRM platform updates, integrations, and troubleshooting.
• Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.

Qualifications

• Bachelor's degree or equivalent experience.
• 1–3 years of experience in CRM, email marketing, or lifecycle marketing.
• Demonstrated, hands-on experience building email templates and independently deploying campaigns within Salesforce Marketing Cloud (SFMC) is required.
• Proven ownership of end-to-end campaign execution, including segmentation, email setup, QA/testing, scheduling, and launch—not just campaign support.
• Experience working within SFMC tools such as Email Studio, Mobile Studio, and Journey Builder to create and manage campaigns.
• Working knowledge of HTML/CSS for building or editing email templates.
• Strong understanding of personalization, dynamic content, segmentation best practices, and experience with AMPscript.
• Exceptional attention to detail with a track record of accurate, error-free campaign deployment.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong communication skills and ability to collaborate cross-functionally.

• Team player with a growth mindset and commitment to continuous improvement.
• Candidates should be prepared to discuss specific campaigns they have personally built and deployed in SFMC, including their role in execution and results achieved.
• Knowledge of SQL a plus, but not required.

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

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