Email Marketing Specialist (Enrollment Marketing & Communications)

Overview The University of Florida is hiring an Email Marketing Specialist to support strategic enrollment marketing and communication initiatives targeting prospective students. The role involves executing multi-channel communication campaigns through CRM platforms, managing email marketing automation, developing audience segmentation strategies, and collaborating with Enrollment Management partners to boost awareness, engagement, and enrollment. Responsibilities Execute annual enrollment communication plans and campaigns using CRM platforms. Develop and implement audience segmentation and personalized communication strategies. Manage email marketing automation, including testing, scheduling, and workflow maintenance. Collaborate with Enrollment Management units to align marketing strategies with enrollment goals. Utilize enrollment data for reporting, audience selection, and analyzing communication effectiveness. Maintain CRM templates, campaign assets, and serve as a resource for CRM best practices. Stay updated on marketing automation trends and recommend process improvements. Requires Bachelor’s degree and at least one year of relevant experience or equivalent combination. Preferred skills include experience with CRMs (Salesforce, Slate, HubSpot), Google Analytics, Google Ads, email compliance, and WCAG 2.1 familiarity. Salary: $50,000 annually with benefits including health, dental, vision insurance, retirement plans, paid time off, tuition assistance, and loan forgiveness eligibility. #J-18808-Ljbffr