Marketing and Communications Specialist

Marketing and Communications Specialist II – Inside Higher Ed Job No: 537302 Work Type: Full Time Location: Main Campus (Gainesville, FL) Categories: Communications/Public Relations/Marketing, Transportation Services Department: 68040000 – BS-TRANSPORTATION – PARKING Job Description Classification Title: Marketing and Communications Specialist II Classification Minimum Requirements: Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience. The position includes responsibilities in website and social media management, creative design, writing/editing, and special projects. Additional requirements include a criminal background check. Website/social media: Create and assist with the development of website content, website updates, and social media content. Collect and analyze multimedia/digital analytics from CMS/websites across units to assist with decision‑making. Creative design: Create or assist with design or editing graphics, photographs, videos, and creation of campus closure and/or construction maps. Update division photograph and video library. Provide event support including the development of invitations. Coordinate with Business Affairs department staff to assist with voiceovers and collaborate on drone footage and editing the final content, ensuring the video successfully communicates their vision. Writing/editing: Create and assist with the development or editing of content of various forms of medium including memos, articles, brochures, and digital communications. Conduct interviews to create original stories for the division. Must be knowledgeable in editing standards. Edit and provide editorial, stylistic, and creative guidance on internal and external correspondence. Special projects as assigned by supervisor and other duties as assigned. Travel may be required. Work schedule: Monday – Friday 8:00 a.m. – 5:00 p.m., with selected evenings and weekends when public relations and marketing activities are required. Salary Salary commensurate with education and experience. Required Qualifications Bachelor's degree with four years of relevant experience; or an Associate's degree with six years of relevant experience; or an equivalent combination of education and experience. Preferred Qualifications Excellent written and verbal communication skills, effectively conveying messages to diverse audiences. Ability to manage multiple projects independently with minimal supervision. Strong organizational skills, attention to detail, and time management to meet deadlines. Confident, proactive, and able to take initiative. Strong creative and strategic abilities to conceptualize, design, and execute engaging, organization‑aligned visual communication generating new ideas and solutions. Skilled in building and maintaining effective working relationships within the university and with stakeholders. Proficient in social media and web‑based applications. Adaptable and flexible, capable of adjusting to changing priorities and communication needs. Software Proficiency Microsoft Office: Outlook, Word, Excel, and PowerPoint Adobe Creative Suite with emphasis on Illustrator, Photoshop, and InDesign Experience with video editing software such as Premiere Pro Special Instructions to Applicants To be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date. This requisition has been reposted. Previous applicants are still under consideration and need not reapply. Health Assessment Required No Applications Close 19 January 2026 How to Apply To apply, visit Our Commitment The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call View phone number on click.appcast.io or the Florida Relay System at View phone number on click.appcast.io (TDD) or visit Accessibility at UF. #J-18808-Ljbffr