Brand & Ecommerce Manager - Women's Wellness (Consumer Health)

About Dr Reddy's Good Health Can't Wait At Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We seek dynamic and energetic individuals ready to inspire and make a difference in their community and every community. Diversity, Equity & Inclusion We are deeply committed to building a diverse, equitable, and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background. Job Description We’re looking for a passionate, strategic, and digitally fluent Brand Manager for Women’s Wellness – someone who believes women’s health deserves bold ideas, empathetic solutions, and culturally relevant storytelling and who brings deep experience building and scaling consumer brands through DTC and Amazon e‑commerce channels. This role will lead the brand and commercial strategy for a portfolio of women’s wellness products—driving growth across DTC storefronts, Amazon, and retail marketplaces with a blend of creativity, analytical rigor, and entrepreneurial energy. Responsibilities Brand Strategy & Growth Own the long‑term brand vision and build a clear roadmap for sustainable omnichannel growth in the women’s wellness category. Analyze market trends, category dynamics, competitive activity, and consumer insights to identify opportunities and unmet needs. Translate insights into actionable brand, product, and channel strategies that expand penetration and strengthen equity. Performance & Financial Ownership Lead full P&L ownership, tracking KPIs and building strategies that optimize revenue, margin, ROAS, and market share. Identify performance gaps across DTC funnels, Amazon metrics (e.g., conversion, search share), and paid media performance. Deploy rapid‑test initiatives to improve profitability in competitive OTC, wellness, and e‑commerce environments. DTC & Amazon Growth Leadership Own strategy and execution for DTC e‑commerce, including site optimization, funnels, landing pages, and CRM/email/SMS. Lead Amazon channel strategy: PDP optimization, content, reviews, keyword strategy, retail media, and promotions. Manage digital campaigns across paid social, SEM, affiliate, SEO, programmatic, lifecycle channels, and marketplaces. Use analytics to monitor KPIs and optimize CAC, LTV, retention, and full‑funnel performance. Brand Building & Creative Development Craft compelling brand stories and product messaging rooted in empathy and cultural relevance. Ensure consistent brand identity across DTC, Amazon, packaging, social, retail, and campaigns. Guide creation of digital‑first content that drives engagement, conversion, and loyalty. Cross‑Functional Collaboration Partner with agencies, creative teams, e‑commerce, supply chain, and innovation to deliver best‑in‑class execution. Collaborate with legal/regulatory to ensure claims accuracy and compliance. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred. 5+ years of brand management or growth marketing experience with consumer brands. Hands‑on experience managing DTC e‑commerce and Amazon sales/marketing. Track record growing brands across digital channels (paid, SEO/SEM, affiliate, CRM, CRO). Strong analytical and financial skills with P&L experience. Ability to balance strategic thinking with hands‑on execution. Exceptional collaboration and project management skills. Experience in consumer health, beauty, wellness, e‑commerce, or agency environments is a plus. Additional Information Must be a U.S. citizen or lawful permanent resident of the U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future. Dr Reddy's Laboratories offers a competitive total rewards package: base salary determined on role, experience, skill set and location, eligibility for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan, and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process. Our Work Culture Our credo is “Good Health Can’t Wait.” We foster a culture of empathy and dynamism. People are at the core of our journey. We are supported by an enabling environment that buoy individual ability while fostering teamwork and shared success. We believe diverse skills bound together by a common purpose can make magic. Equal Opportunity Employer An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. For more details, please visit our career website at #J-18808-Ljbffr