Associate Director, Marketing - Biologics

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients. As part of our mission to Reach People and Touch Lives, we deliver Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being. Reaching People. Touching Lives. Job Summary Sun Pharmaceuticals is committed to building a world‑class commercial organization of passionate, ethical, and credible leaders who are driven to win the right way and create meaningful value for patients, providers, and customers. This position reports to the Senior Director, Marketing – Medical Dermatology and the work location is Princeton, NJ (3 days in the office per week). The Associate Director, Marketing – Biologics is a strategic leader responsible for shaping and executing the brand vision, driving long‑term growth, and ensuring successful commercialization across core and expansion indications. This role operates at a highly strategic level, influencing enterprise decision‑making, guiding cross‑functional teams, and leading critical initiatives to strengthen market leadership. The position requires deep expertise in biologics marketing, strong enterprise thinking, and the ability to translate insights into impactful strategies that drive measurable business outcomes. The Associate Director will play a pivotal role in launch excellence, lifecycle management, and market expansion within dermatology, immunology, and rheumatology. Responsibilities Strategic Leadership & Brand Ownership Co‑own and shape the long‑range brand strategy, ensuring alignment with corporate priorities and evolving market dynamics Lead development of annual brand plans, financial forecasts, and strategic imperatives, with accountability for performance across indications Drive enterprise‑level strategic decision‑making by synthesizing market insights, competitive intelligence, and customer needs Serve as a key strategic partner to senior leadership, influencing brand direction and investment prioritization Launch Excellence & Market Expansion Lead end‑to‑end launch strategy and execution for Psoriatic Arthritis (PsA), ensuring best‑in‑class readiness across all customer touchpoints Define and drive market expansion strategies within rheumatology and adjacent inflammatory disease areas Establish clear value propositions and positioning to differentiate in highly competitive biologics markets Customer & Market Strategy Engineer integrated customer engagement strategies across HCPs, patients, and key stakeholders Translate emerging clinical data and insights into compelling, differentiated messaging platforms Oversee KOL engagement strategy to shape perception, advocacy, and scientific leadership Anticipate and respond to payer, access, and policy dynamics influencing market adoption Lifecycle Management & Innovation Lead lifecycle strategy and portfolio optimization, identifying new growth opportunities and mitigating competitive threats Champion innovation in omni‑channel marketing, leveraging digital, data, and personalization to enhance engagement Identify and scale new commercial capabilities that improve effectiveness and ROI Cross‑Functional Leadership Act as a central integrator across Sales, Medical Affairs, Market Access, Analytics, Finance, and Regulatory, driving alignment and accountability Lead cross‑functional teams to translate strategy into execution, ensuring clarity, prioritization, and results Influence without authority in a complex matrix to deliver against brand objectives Executional Excellence & Governance Provide oversight of integrated marketing campaigns, ensuring consistency, quality, and strategic alignment Establish and monitor KPIs and performance metrics, optimizing investments based on data‑driven insights Lead agency strategy and performance management, ensuring strong partnerships and innovative output Ensure all activities adhere to MLR and compliance standards Education & Qualifications Bachelor’s degree required; MBA or advanced degree preferred 7+ years of progressive pharmaceutical/biotech commercial experience, with increasing strategic responsibility Demonstrated experience in US biologics marketing within dermatology, immunology, or rheumatology required Proven track record of leading key brand initiatives, including product launches and lifecycle strategy Strong experience developing and executing integrated HCP and patient marketing strategies Demonstrated ability to lead cross‑functional teams and influence senior stakeholders Advanced experience in market analytics, forecasting, and financial management Deep understanding of specialty market dynamics, including access, reimbursement, and payer landscape Experience managing complex agency ecosystems and multimillion‑dollar budgets Compensation and Benefits The presently‑anticipated base compensation pay range for this position is $164,500 to $201,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in company‑wide benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time. The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. Equal Employment Opportunity We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law. #J-18808-Ljbffr