Marketing Manager

Location - Orlando but it is remote


Contract - Only looking for GC or USC

As part of the Marketing Operations team, the Marketing Operations Consultant will help drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.


Responsibilities:
• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements


Requirements:
• 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
• Experience in email, push, sms, in-app messaging channels and platforms
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Be a highly organized, highly methodical and strong team player
• Working knowledge of agile methodologies and of Jira/Confluence
• Working knowledge of email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate
• Language fluency in English


Experience in an operational role
• Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
• Working knowledge of / Proficiency in Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience supporting a regionally distributed stakeholder team
• Fluency in another language would be a plus (e.g. Korean/Japanese)