Content and Digital Engagement Manager

Overview Stanford University seeks a strategic and creative Content and Digital Engagement Manager to drive storytelling and content execution across Stanford Live channels. Reporting directly to the Director of Marketing and Sales, this role serves as a partner in implementing the brand’s vision and will manage day-to-day messaging across digital, social, and print channels to connect stories with audiences and elevate our institutional profile. Responsibilities Execute marketing strategies to meet business objectives. Implement marketing plans/programs in collaboration with internal stakeholders and vendor partners. Write, edit, and schedule select marketing communications for a variety of channels (web, print, email, online) in alignment with communications and brand strategy. Oversee organic channels and content for paid social (in-house and with agency support). Manage the production of print and digital program books in collaboration with the programming department and external writers. Maintain website content related to storytelling, editorial, and institutional updates. Partner with photographers, videographers, and freelance contributors to produce high-impact content. Support public relations strategy in collaboration with external PR partners. Track and report on engagement and performance metrics to guide content decisions. Conduct competitive benchmarking and analyze campaign effectiveness to inform strategic marketing direction, product segmentation, and customer targeting. Assess market opportunities and research market trends. Plan and execute events to support marketing objectives as needed. Monitor and oversee product/program budgets to meet program goals. Other duties as assigned. What You Will Bring Bachelor’s degree and two years of relevant experience; or a combination of education and relevant experience. Demonstrated commitment to fostering and supporting an inclusive environment. 5+ years of experience in communications, marketing, or content strategy, ideally in the arts or B2C lifestyle sector. Strong writing, editing, and storytelling skills with attention to detail. Experience managing social media channels (paid and organic) and collaborating with media or influencer agencies. Deep knowledge of current digital trends, including influencer marketing, social-first storytelling, and audience engagement strategies. Demonstrated creativity in developing multi-channel content that builds brand and community. Familiarity with web content management systems and performance analytics. Ability to work independently to meet deadlines and schedules. Experience with managing projects. Familiar with market research and data analysis. Creative problem solver. Excellent oral and written skills. Supplemental Qualifications Experience with video editing and short-form content production (e.g., Reels, YouTube Shorts). Background in print production or program publishing. Passion for the performing arts or experience in an arts/culture environment. Additional Information Schedule: Full-time. Job Code: 4892. Employee Status: Regular. Grade: G. Requisition ID: 108563. Work Arrangement: Hybrid Eligible. #J-18808-Ljbffr Inside Higher Ed