Senior Product Manager

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION:

APPLY is hybrid/remote-friendly. The preferred candidate should be based in the Greater Los Angeles area, with working hours that align to PST. This is a hybrid role and requires regular on-site presence at our client's office, at least 3 days a week.

THE ROLE:

RESPONSIBILITIES

Delivery & Execution

• Own the operational health of the video and ads backlogs: grooming, ticket hygiene, user stories, sprint tracking, and release readiness across two squads.
• Lead coordination across a vendor ecosystem that includes the video player, encoding/pipeline, video analytics and observability, casting and cross-device continuity, and ad insertion partners — including holding vendors accountable to commitments and evaluating technical tradeoffs.
• Translate product direction into well-scoped product spec docs and ensure they stay accurate as work evolves.
• Own release tracking and delivery reporting, proactively surfacing risks and blockers before they become misses.
• Serve as the connective tissue between platform teams, engineering, QA, design, and external partners on a daily basis.

Strategy

• Drive roadmap and strategy conversations across Video and Ads — leading opportunity identification, initiative sizing, and prioritization decisions.
• Partner with the Ads Product Director to develop and maintain the ads roadmap; help shape what goes on it, not just execute what’s there.
• Identify new product opportunities across streaming and monetization — bring structured thinking to early‑stage ideas and develop them into business cases.
• Stay close to industry trends in streaming media, programmatic advertising, and emerging platforms; bring relevant signals back to the team and influence direction.

Stakeholder & Product Development

• Build and own direct relationships with client stakeholders across product, engineering and ad ops and biz teams.
• Lead the development of user‑facing features — >
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WHAT YOU BRING

• 5+ years of product management experience on a digital product team.
• Strong understanding of video streaming technologies, content delivery networks (CDNs), encoding, playback optimization, and digital video advertising.
• Sharp product instincts: you lead roadmap conversations, spot what's missing