Firmware Engineer Manager, Lyft Urban Solutions

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.The Lyft Urban Solutions (LUS) Firmware Engineering Manager role is central to the development and delivery of Lyft's micromobility hardware offerings, including e-bikes, scooters, batteries, charging stations, and more We are looking for a Firmware Engineering Manager who combines deep technical expertise in embedded systems with strong people leadership to grow and guide a team of firmware engineers. This person will drive the technical roadmap for New Product Introduction (NPI) and fleet sustainability programs, while building the team, processes, and technical culture needed to deliver safe, reliable, and field-proven firmware at scale across the cities that rely on our products. Firmware Engineering Managers at Lyft partner closely with hardware, software, product, data science, manufacturing, operations, and compliance teams, and are expected to bring strong technical judgment, organizational leadership, and clear communication to every level of the business.Responsibilities:Lead, mentor, and grow a team of firmware engineers building embedded software across Lyft's micromobility product line — e-bikes, scooters, batteries, docks, and charging infrastructureSet technical direction and architecture for core firmware systems — IoT, powertrain, battery management, and docking/charging infrastructure — including safety-critical fault handlingOwn the OTA update and fleet operations strategy: secure, staged rollout pipelines, remote diagnostics, and field recovery mechanisms that reduce on-site service visits and fleet downtime across a globally distributed fleetPartner with cross-functional stakeholders — hardware, software, product, data science, manufacturing, operations, and compliance teams — to prototype, develop, and ship the next generation of world-class mobility productsOwn team planning: roadmapping, sprint/release planning, staffing, hiring, and performance management, translating ambiguous product needs into clear, actionable schedules and deliverablesDrive continuous improvement of existing fielded products, prioritizing reliability, safety, and rider/operator experienceRepresent the firmware team in regulatory and safety certification efforts (e.g., UL 2849/2271, EN 18031, and RED/CRA), ensuring firmware practices meet applicable standardsBuild and maintain engineering rigor: CI/CD pipelines, automated Hardware-in-the-Loop (HIL) testing, code review standards, and on-call/incident response processes for fielded fleetsCommunicate technical risk, tradeoffs, and progress clearly to both engineering peers and non-technical stakeholders and leadershipSupport career development of direct reports and contribute to broader engineering org initiatives (technical ladders, succession planning, cross-team standards)Experience:Bachelor's degree in Computer Science, Electrical Engineering, or related field8+ years developing in C/C++ for embedded systems, including 2+ years directly managing or formally leading firmware/embedded engineersProven experience translating product and business needs into team roadmaps, staffing plans, and actionable schedulesDeep understanding of embedded real-time operating systems (FreeRTOS, ThreadX, etc.) and low-level OS concepts (memory management, scheduling, threads, interrupts)Hands-on background with ARM Cortex-M processors, electrical bring-up, and embedded debugging (debug probes, signal analyzers, oscilloscopes, power analyzers)Working knowledge of IoT, motor control, battery management systems (BMS), and CAN bus protocols in the context of electric vehicles or similar hardware productsExperience with OTA update systems and remote fleet diagnostics for distributed hardware deploymentsFamiliarity with modern firmware development practices — CI/CD pipelines, automated HIL test infrastructure — and openness to modern systems languages (e.g., Rust) alongside C/C++Familiarity with functional safety and regulatory frameworks relevant to connected hardware (e.g., ISO 26262, MISRA C, EN 18031, UL standards)Strong track record of cross-functional collaboration with hardware, software, product, data science, manufacturing, operations, and compliance teams on NPI and sustaining engineering programsExcellent communication skills, with the ability to articulate technical strategy and risk to both technical and non-technical audiencesDemonstrated ability to build inclusive, high-performing engineering teams and develop engineers' careersBenefits:Great medical, dental, and vision insurance options with additional programs available when enrolledMental health benefitsFamily building benefitsChild care and pet benefits401(k) plan with company match to help save for your futureIn addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligibleSubsidized commuter benefitsMonthly Lyft credits and complimentary Lyft Pink membershipLyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #HybridThe expected base pay range for this position in the San Francisco area is $176,000 - $220,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.