Staff Product Manager

Staff Product Manager

6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams.

The Role: Staff Product Manager, Advertising

Are you a strategic product leader who thrives at the intersection of programmatic advertising, data-driven measurement, and AI-powered go-to-market execution? At 6sense, we are building the most intelligent B2B advertising platform on the market. We are looking for a Staff Product Manager to own the systems, partnerships, and programs that drive advertiser growth, agency adoption, and measurable performance at scale. This is a high-impact individual contributor role reporting to the Senior Director of Product Management, Advertising.

Your Impact

• Own the product roadmap for our SSP integrations and programmatic distribution partnerships, defining segment sync architecture, bidding logic, and publisher-side identity requirements to drive audience activation at scale.
• Build the product foundation for 6sense's agency go-to-market, including workflow, reporting, and campaign management capabilities that meet the expectations of holding company and independent agency buyers.
• Serve as the primary product SME for Sales, Customer Success, and Solutions Engineering - creating positioning decks, battlecards, and launch readiness materials that help the field win and retain advertising customers.
• Define the measurement and attribution strategy for 6sense Advertising, including pixel-based tracking, view-through and click-through attribution, third-party verification integrations, and reporting standards that give advertisers confidence in their investment.
• Identify opportunities to embed AI-driven capabilities across the advertiser experience, from predictive audience optimization to automated campaign recommendations and performance anomaly detection.
• Contribute to the multi-year advertising vision, identify white space in emerging channels, and align executive stakeholders to a cohesive advertising strategy. Mentor junior PMs and raise the bar on documentation and cross-functional execution.

Strategic Themes You'll Drive

• Performance at Scale Ensure every advertiser has access to distribution, delivery, and measurement capabilities that are enterprise-grade, transparent, and continuously improving.
• Agency and Partner Ecosystem Build the infrastructure that makes 6sense the preferred advertising platform for agency buyers and programmatic partners.
• AI-Driven Advertiser Experience Embed intelligence into every layer of the advertising workflow - from audience creation to campaign optimization to post-flight measurement.

What You'll Bring

• Advertising Product Mastery. Deep expertise in programmatic advertising, DSP/SSP dynamics, identity resolution, and audience syndication, with a track record of delivering measurable revenue impact.
• GTM Fluency. Experience building enablement programs, leading launch readiness, and serving as a trusted product partner to Sales and Customer Success in a high-velocity B2B environment.
• Measurement Depth. Strong command of attribution modeling, third-party verification, pixel infrastructure, and advertiser-facing analytics. You translate data into a compelling product story.
• AI and Emerging Tech Awareness. You track the evolving ad tech landscape and translate trends - agentic buying frameworks, contextual targeting, AI-driven optimization - into defensible product decisions.
• Executive Communication. You present clear, data-backed strategy to C-suite audiences and drive alignment across sales, finance, and engineering.
• Experience. 8-10+ years in Product Management, with at least 4 years in advertising technology, programmatic media, or B2B demand generation platforms.

Why You'll Love This Role

• Impact: You own the product surface that directly drives advertising revenue growth - one of the company's highest-priority business objectives.
• Scope: From SSP distribution architecture to agency-facing UX to AI-powered measurement, this role touches every layer of the advertiser experience.
• Influence: You will present to and earn buy-in from executive leadership, shape the long-term advertising roadmap, and set the standard for how 6sense Advertising scales.
• Growth: Join a high-growth organization, learn every day, and accelerate your career in a collaborative, fast-moving environment.
• Fun: We take our work seriously, but not ourselves. Expect strong opinions, sharp debate, and the occasional well-timed meme.