Senior Paid Social Media Buyer - Lead Generation

About The Role We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms . You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services . This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results. What You’ll Do Plan, launch, and optimize paid social campaigns across: Meta (Facebook/Instagram) TikTok Ads Other emerging social platforms Scale campaigns from testing to high 6-figure / 7-figure monthly spend Maintain and improve CPL targets while increasing lead volume Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up) Analyze performance data daily and make rapid optimization decisions Collaborate closely with creative strategists/designers to: Develop new ad angles Test creatives at scale Identify and scale winning ads Manage audience strategy, budget allocation, and campaign structure Continuously test and optimize: Creatives, hooks, offers Audiences and targeting Landing pages and funnels Implement and manage tracking systems: Pixels, Conversion API (CAPI) Offline conversion tracking CRM integrations What We’re Looking For 5+ years experience in paid social media buying (direct response focus) Proven track record scaling campaigns to $500K–$1M+ monthly spend Deep expertise in: Meta Ads (required) TikTok Ads (strongly preferred) Experience in one or more of: Mortgage Solar Insurance Home services Strong understanding of: CPL optimization Funnel metrics (CTR, CVR, CPA, LTV) Creative testing frameworks Ability to work closely with creative teams and guide creative direction based on performance Experience with lead generation funnels + CRM systems Strong analytical mindset and fast decision-making ability What Success Looks Like You can consistently scale paid social campaigns profitably You hit or beat target CPLs while increasing volume You identify and scale winning creatives quickly You bring structure and predictability to lead generation Compensation Competitive base + performance-based bonuses tied to: Lead volume CPL targets Campaign profitability Comprehensive healthcare coverage – Medical, Dental and Vision Paid vacation Paid sick and mental health days Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises #J-18808-Ljbffr Innovative Metrics