Social Media Coordinator

Job Description

Job Description

Social Media Coordinator

Experience Required: 1+ years
Job Type: Full-Time
Industry: Automotive / Motorsports / E-Commerce

About the Role

We are looking for a creative, organized, and data-driven  Social Media Coordinator to help manage and grow the digital presence of our automotive and motorsports brands.

This role goes beyond simply posting on social media. The ideal candidate understands how social content connects to e-commerce, paid advertising, website traffic, product launches, and ultimately sales.

You will help plan, create, publish, optimize, and analyze content across platforms including  Instagram, Facebook, TikTok, YouTube, and Reddit , while also working closely with our  Shopify stores, Meta Ads Manager, analytics, email marketing, and product teams .

A strong interest in automotive, motorsports, racing, or performance products is highly preferred.

Key Responsibilities

Social Media Management

• Plan, schedule, and publish content across Instagram, Facebook, TikTok, YouTube, Reddit, and other relevant platforms.
• Maintain consistent posting schedules across multiple brands and social accounts.
• Adapt content, captions, keywords, hashtags, formatting, and calls to action for each individual platform rather than reposting identical content everywhere.
• Monitor comments, messages, mentions, and community conversations.
• Help grow engaged audiences within automotive, racing, karting, and motorsports communities.
• Identify relevant trends, formats, sounds, topics, and content opportunities.
• Assist with product launches, promotions, sales campaigns, giveaways, and seasonal marketing initiatives.
• Maintain an organized content calendar and coordinate upcoming products, campaigns, and deadlines.

Meta Marketing & Paid Social

• Work within  Meta Business Suite and Meta Ads Manager .
• Assist with Facebook and Instagram advertising campaigns.
• Build and organize audiences, campaigns, ad sets, and creative variations.
• Monitor campaign performance including:
• • ROAS
  • Purchases
  • Conversion rate
  • CTR
  • CPC
  • CPM
  • Reach and impressions
• Help test different creative concepts, copy, audiences, placements, and offers.
• Understand the difference between organic social performance and paid advertising performance.
• Assist with Meta Pixel, conversion tracking, UTMs, and troubleshooting discrepancies between Meta and Shopify reporting.
• Review campaign performance and recommend adjustments based on data.

Shopify & E-Commerce Marketing

• Work within  Shopify to support social and digital marketing campaigns.
• Understand product pages, collections, promotions, discount codes, inventory messaging, and product launches.
• Coordinate social campaigns with product availability and inventory.
• Create links and tracking parameters for social and advertising campaigns.
• Review Shopify traffic and sales data to understand how social media activity contributes to purchases.
• Help identify opportunities to promote products based on inventory, seasonality, new arrivals, closeouts, and customer demand.
• Assist with website signup forms, landing pages, promotional messaging, and email-capture campaigns when needed.

TikTok

• Create and publish content specifically optimized for TikTok rather than simply reposting Instagram content.
• Understand TikTok trends, hooks, pacing, captions, SEO keywords, hashtags, and audience behavior.
• Assist with TikTok Business and paid promotion campaigns.
• Monitor follower demographics and campaign targeting to help ensure content reaches the intended audience.
• Track video performance and identify formats that generate the strongest engagement, traffic, and conversions.

Reddit & Community Marketing

• Help build an authentic presence within relevant automotive and motorsports communities.
• Understand Reddit culture and how Reddit content differs from traditional branded social media.
• Write informative, non-spammy posts and responses appropriate for individual communities.
• Identify relevant subreddits, conversations, product questions, and opportunities for meaningful brand participation.
• Help monitor customer questions and discussions surrounding racing products, fitment, equipment, and purchasing decisions.

Content Creation

• Help develop concepts for:
• • Product videos
  • Short-form videos
  • Reels
  • TikToks
  • YouTube Shorts
  • Product photography
  • Promotional graphics
  • Educational content
  • Product demonstrations
  • Tech-talk content
  • Sales advertisements
• Write engaging captions, headlines, ad copy, hooks, calls to action, and product-focused marketing copy.
• Translate technical product information into clear, engaging content for racers and enthusiasts.
• Assist with filming products, demonstrations, and behind-the-scenes content.
• Edit short-form video content for social platforms.
• Maintain brand consistency across multiple companies and channels.

YouTube & Video Marketing

• Upload and optimize YouTube videos and Shorts.
• Write SEO-focused titles, descriptions, keywords, and product information.
• Organize video content around product launches and marketing priorities.
• Review YouTube analytics to identify audience behavior and strong-performing topics.
• Repurpose long-form or product video content into social media assets where appropriate.

Analytics & Reporting

• Track social and marketing performance across platforms.
• Analyze engagement, reach, follower growth, traffic, conversions, and revenue.
• Compare platform reporting with Shopify and other available analytics.
• Identify which products, campaigns, content styles, and offers perform best.
• Prepare simple performance reports and communicate key findings.
• Use data to help determine what content should be created next rather than relying exclusively on trends or vanity metrics.

Email & Lead Generation

• Assist with social campaigns designed to capture customer emails and product-interest signups.
• Coordinate social messaging with email campaigns and product availability.
• Experience with platforms such as  Constant Contact, Klaviyo, Mailchimp, or similar email marketing systems is a plus.
• Help create signup campaigns for new products, restocks, promotions, and early-access opportunities.

Required Qualifications

• 1+ years of professional experience in social media, digital marketing, e-commerce marketing, content creation, or a related field.
• Hands-on experience managing business social media accounts.
• Experience with  Instagram and Facebook/Meta Business Suite .
• Familiarity with  Meta Ads Manager and paid social advertising.
• Experience creating content for  TikTok .
• Strong written communication and copywriting skills.
• Comfortable working with product-focused and sales-focused content.
• Strong organizational skills and the ability to manage multiple brands, projects, and deadlines simultaneously.
• Basic understanding of social media analytics and digital marketing metrics.
• Ability to identify trends while maintaining an established brand identity.
• Comfortable learning technical product information and translating it into understandable marketing content.
• Strong attention to detail.

Preferred Qualifications

Experience with any of the following is highly valued:

• Shopify
• Meta Ads Manager
• Meta Pixel
• TikTok Business
• Reddit marketing/community management
• YouTube Studio
• Google Analytics
• UTM tracking
• E-commerce conversion tracking
• Constant Contact, Klaviyo, Mailchimp, or similar platforms
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• Canva
• Product photography
• Short-form video production
• Basic SEO
• AI-assisted creative or video tools
• Automotive, motorsports, racing, karting, or performance aftermarket products

Who We’re Looking For

The ideal candidate is someone who can balance  creativity with performance marketing .

You should be comfortable asking both:

“Will people stop scrolling for this?”

and

“Did this content actually generate traffic, leads, or sales?”

We are looking for someone who takes initiative, notices opportunities, stays organized, understands internet culture, and is willing to learn the technical side of the products we sell.

You do not need to be a professional race car driver or already know every product in motorsports, but an interest in  cars, racing, automotive culture, or performance products will make you significantly more successful in this role.

What Success Looks Like

A successful Social Media Coordinator will help us:

• Grow qualified social audiences.
• Increase engagement with racers and automotive enthusiasts.
• Produce consistent, high-quality content.
• Improve social-driven website traffic.
• Support successful product launches and promotions.
• Generate measurable e-commerce sales from social media.
• Improve tracking and understanding of campaign performance.
• Build stronger communities around our brands.
• Turn technical products into content that customers actually want to watch, read, and purchase.

\nCompany Description

Fast growing e-commerce and manufacturing company focused on motorsport industry

Company Description

Fast growing e-commerce and manufacturing company focused on motorsport industry