Account Strategist

About Your Role The Account Strategist acts as an internal sales representative responsible for conceiving, managing and executing online marketing initiatives and managing all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. About Your Contributions Respond to RFPs and develop media plans in line with strategic marketing goals. Execute and implement advertising campaigns to ensure delivery and performance. Take a leadership role to coordinate efforts between other cross‑functional teams to implement custom elements. Interface with Ad Product and Creative teams. Provide white‑glove service to clients and serve as the internal and external point of contact for execution, particularly in post‑sale. Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized. Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew or grow current business. Update the contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert the team of changes that will affect revenue. Essential Job Functions 50% Pre‑Sale: media planning, internal coordination. 50% Post‑Sale: execute campaigns, act as liaison between all internal and external teams, monitor pacing and performance, create wrap decks. Minimum Qualifications and Job Requirements 4‑year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year‑for‑year basis. Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus. Excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email. Ability to collaborate cross‑functionally; exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule. High attention to detail, strong analytical, quantitative and strategic problem‑solving skills. Excellent grammar, spelling and proofreading skills. Positive and confident disposition when responding to frequent deadlines for multiple customers. High proficiency in MS Office products and databases; excellent working knowledge of Excel, Word, PowerPoint, Outlook and the Internet. Demonstrated ability to quickly build positive team relationships. Think strategically and act tactically. Equal Employment Opportunity People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. The company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please visit Pay Range New York: $67,000.00 – $80,000.00. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range depending on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc.'s total compensation package. Other compensation may include annual bonuses, short‑ and long‑term incentives. Benefits People Inc. provides a variety of benefits to employees (and their eligible family members), including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death and dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10‑12 paid holidays annually, generous paid parental leave for birthing and non‑birthing parents, and voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #J-18808-Ljbffr Meredith Corporation