Digital Marketing Manager

Digital Marketing ManagerLantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into targeted, multi-touch campaigns across email, social and paid digital that reach the right buying groups at our target accounts. You'll own HubSpot as our main marketing platform, and you'll set up the reporting that shows how marketing drives pipeline and revenue. You'll work closely with Go-To-Market and sales. This role is for someone who can plan the strategy, build the campaigns in HubSpot, and explain the results to leadership.Key ResponsibilitiesAccount-based marketing strategy and executionWork with GTM and sales to define and prioritize target account lists, ideal customer profiles and buying-group personasDesign and launch tiered ABM programs (1:1, 1:few, 1:many) with messaging tailored by industry, account and roleCoordinate multi-touch, multi-channel plays across email, LinkedIn, paid social, web and sales outreach, timed so sales and marketing reach each account togetherTrack account engagement, intent signals and progression through the funnel, and flag when accounts are ready for salesEmail MarketingOwn the email program from start to finish: strategy, segmentation, copy, build, QA, deployment and optimizationBuild automated nurture flows, workflows and lead-scoring models in HubSpot for each persona and buying stageRun ongoing A/B and multivariate tests on subject lines, content, CTAs and send timingKeep deliverability high, lists clean and the program compliant (CAN-SPAM, GDPR, CASL)Social and paid digitalPlan and manage organic and paid social, especially LinkedIn, including account-targeted ads, Matched Audiences, Sponsored Content and Thought Leader AdsCreate social campaigns that support ABM plays, product launches, partner moments and eventsManage digital ad budgets and pacing, and shift spend toward the channels and audiences that perform bestHubSpot ownership and marketing operationsServe as Lantern's in-house HubSpot expert across Marketing Hub and, where relevant, Sales HubBuild and maintain workflows, lists, lead scoring, lifecycle stages, landing pages, forms, CTAs and campaign trackingSet up and enforce data hygiene, UTM standards, naming conventions and property structureWork with sales on CRM handoffs, lead routing, SLAs and HubSpot integrations (LinkedIn, webinar platforms, enrichment tools)Reporting, analytics and optimizationBuild and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account-level performanceReport on the metrics that matter: target-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROISet up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendationsUse the data to test and improve audiences, content, channels and spendSupporting events and GTM momentsRun digital programs before and after events (target-account invitations, nurture, social amplification and follow-up sequences) so that events at conferences such as GitHub Universe and partner tours turn into pipelineSkills, Knowledge and Expertise4–6+ years of B2B digital marketing experience, including at least 3 years running ABM programs, ideally in technology, software, data/AI or professional servicesAdvanced HubSpot expertise: hands-on experience building workflows, lead scoring, segmentation, landing pages and custom reports and dashboards. HubSpot certifications (Marketing Hub, Email Marketing, Reporting) are strongly preferredA record of running email programs and nurture strategies with measurable gains in engagement and conversionExperience managing LinkedIn and paid social campaigns, including account-based targeting and budget managementStrong analytical and reporting skills: you build dashboards, explain attribution, tie marketing activity to pipeline and revenue, and present results clearly to executivesExperience aligning closely with sales on target accounts, lead handoffs and pipeline goalsClear, persuasive writing for email, social and ad copyStrong project management skills and the ability to run several campaigns at once without losing qualityA bachelor's degree in marketing, communications, business or a related field, or equivalent experienceNice to haveExperience with ABM and intent platforms (e.g., 6sense, Demandbase, ZoomInfo, Bombora)Power BI or Excel skills for advanced marketing analyticsExperience marketing to developer, data or AI audiencesExperience with partner co-marketing (e.g., cloud or technology alliance partners)Lantern is committed to fair and equitable compensation practices. Actual compensation will depend upon an individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.Ontario Salary Range $105,000 —$140,000 CAD