Digital Marketing Manager, Consumer

What youll own

Paid media strategy and execution

• Build launch and optimize campaigns across Google Ads (Search Performance Max Demand Gen Local) Meta TikTok Reddit and Programmatic DSPs
• Develop full-funnel media plans for new restaurant openings (NROs) LTO and menu launches seasonal promotions and always-on local awareness
• Own budget pacing across the portfolio including monthly targets daily spend and mid-flight reallocation between markets and channels
• Manage creative requirements and asset trafficking in partnership with the creative team including placement-specific specs and creative testing plans

Measurement and tracking

• Own GA4 and Google Tag Manager implementation for client sites: conversion events dataLayer pushes Meta pixel and Conversions API and platform tag deployment
• Partner with client-side developers and ordering platform vendors (Olo Toast Thanx Punchh Incentivio) to capture online ordering revenue and tie it back to media
• Build and maintain reporting through Supermetrics and Looker Studio

Email CRM and loyalty

• Plan and execute email and push campaigns through client loyalty and CRM platforms (Paytronix Punchh Thanx Klaviyo and similar)
• Build segmentation and lifecycle strategy including new member onboarding lapsed guest win-back LTO announcements birthday and reward campaigns
• Connect CRM audiences to paid media for suppression lookalike modeling and retention targeting

Strategy and client communication

• Build monthly and quarterly performance reports and present them clearly to client stakeholders in partnership with the account lead
• Translate performance data into recommendations
• Contribute to annual planning and budget recommendations
• Navigate multi-location logistics: franchisee budgets co-op funds DMA-level allocation

What were looking for

• 46 years of hands-on paid media experience ideally in an agency or multi-location brand environment
• Deep in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch diagnose why one is underperforming and explain the difference between a targeting problem and a creative problem
• Working knowledge of GA4 and GTM; comfortable inspecting a tag writing a conversion event spec and working with a developer to get it implemented
• Strong spreadsheet skills: pacing models budget splits and performance analysis without waiting on someone else to pull the data
• Clear written and verbal communication: able to explain a media decision to someone who doesnt work in ads
• Organized and self-directed across a multi-client workload with a track record of hitting deadlines without being chased

Nice to have

• Restaurant hospitality retail or franchise experience especially with multi-unit or franchisee-funded media
• Experience with programmatic platforms and geofencing (GroundTruth StackAdapt The Trade Desk)
• Familiarity with restaurant tech stacks: Olo Toast Punchh Thanx Paytronix Incentivio
• Supermetrics Looker Studio Zapier or comparable reporting automation
• Google Ads and Meta Blueprint certifications

Why Champion

Youll work on brands people actually recognize and on campaigns where the results show up in a restaurants sales the same week. Our digital practice is growing and new digital tools are being unlocked regularly. If you want to own accounts go deep technically and see your work move a business this is that seat.

Champion is an equal opportunity employer. All qualified applicants will receive consideration without regard to race color religion sex sexual orientation gender identity national origin disability veteran status or any other protected characteristic.

Required Experience:

Manager