Director of Enrollment Strategy

Join Our School Corporation

Are you passionate about making a real difference in the world? Do you believe in the power of education to transform lives? If so, we invite you to become part of our school corporation! Why Choose EVSC?

1. Impact Lives Daily: Every day, you'll have the opportunity to inspire, guide, and empower the next generation. Your work will ripple through time, shaping not just individual lives but entire communities.

2. Innovate and Grow: We're not just teaching we're reinventing education for the 21st century. Bring your fresh ideas and watch them come to life in our progressive learning environments.

3. Stability Meets Flexibility: Enjoy the security of working in an essential field, coupled with a schedule that respects your work-life balance. Summers off, holidays, and predictable hours allow you to pursue your passions both in and out of the classroom.

4. Comprehensive Benefits: Enjoy competitive salaries, excellent health coverage, robust retirement plans, and generous paid time off.

5. Supportive Community: Join a team that feels like family. Our collaborative environment fosters lifelong friendships and professional networks.

6. Cutting-Edge Resources: Work with state-of-the-art technology and innovative teaching tools that make learning exciting for both educators and students.

Join us in our mission to educate, inspire, and empower. Together, we can build a brighter future one student at a time. We are Better Together! Apply now and take the first step toward a rewarding career that truly matters!

Position Overview

The Director of Enrollment Strategy works 52 weeks per year, 8 hours per day.

Salary will be commensurate with the level of education and experience of the recommended candidate. Benefits: We continually strive to offer a high-quality, comprehensive benefits package to our employees.

Insurance: This position is eligible for medical, dental and vision insurance coverage on the employee, spouse, and eligible dependents. If elected, insurance coverage begins the first of the month after the successful completion of the 30-day probationary period.

The EVSC also offers employees an opportunity for life insurance and long term disability coverage.

Retirement: This position will automatically be enrolled in the Public Employees Retirement Fund (PERF) through the state of Indiana, which includes a defined benefit (Pension) as well as an Annuity Savings Account (ASA). In addition, this position is eligible to enroll in a 401(a) retirement investment plan, a 403(b) Match Program, and a tax-free post-retirement medical expense account (VEBA).

Additional Benefits: Employees enrolled in an EVSC medical insurance plan are eligible to use our Health & Wellness Centers conveniently located within the community. These are no-cost health clinics that provide primary care treatment, generic prescription medications (at no cost), physicals, health screenings, and labs. Additionally, EVSC employees have access to EVSC Wee Care, our employee-only early learning centers. Wee Care provides a quality early learning experience for children as young as six weeks through age five.

EVSC is proud to provide accumulated paid time off for: Vacation Holidays Sick Time Personal Business Days

EVSC offers a free Employee Assistance Program (EAP). It is a confidential, voluntary service that provides professional counseling and referral services designed to help employees and their family members with personal, job or family-related matters.

Position Overview: Director of Enrollment Strategy

The Director of Enrollment Strategy for the Evansville Vanderburgh School Corporation (EVSC) leads the strategic marketing efforts of the EVSC, with a focus on student enrollment, recruitment, and retention. This position is responsible for developing and implementing comprehensive marketing strategies that promote EVSC schools, academic programs, career pathways, fine arts, athletics, and district initiatives. The Director of Enrollment Strategy will strengthen the district's brand, enhance staff recruitment efforts, and elevate EVSC's reputation within the community.

Essential Duties and Responsibilities

Other duties may be assigned.

• Develop and implement a comprehensive marketing strategy that supports EVSC's strategic priorities and long-term vision, with a focus on student enrollment recruitment and retention across the district.
• Strengthen and maintain EVSC's brand identity, ensuring consistent messaging and visual standards across all schools, departments, and platforms.
• Understand and maximize the available features of artificial intelligence (A.I.) tools to support and strengthen the marketing strategy.
• Utilize analytics and engagement metrics to evaluate marketing effectiveness and guide strategy.
• Implement paid digital marketing campaigns and utilize metrics to make decisions regarding specific campaigns.
• Work with school principals and program leaders to align marketing messages with school enrollment goals.
• Identify opportunities to promote EVSC achievements, innovative programs, and student success stories throughout the community and region.
• Create district-wide marketing campaigns that support district initiatives and community awareness.
• Partner with the Human Resources department to develop marketing campaigns that attract high-quality teachers, administrators, and support staff.
• Manage campaign timelines, messaging calendars, and content planning.
• Assist in promoting district events, initiatives, and partnerships.
• Provide regular reports and insights to the Chief Communication Officer regarding marketing outcomes and opportunities.
• Maintain confidentiality.
• Maintain regular attendance.

Job Specific Skills and Abilities

Ability to develop effective working relationships with staff and the school community

Ability to communicate clearly and concisely, both orally and in writing

Ability to perform duties with awareness of all district requirements and Board of Trustees policies

Ability to develop and manage multi-platform marketing campaigns.

Proficiency in digital marketing tools, social media platforms, and marketing analytics.

Strong project management and organizational skills.

Excellent writing, editing, presentation and communication skills

Possess critical thinking, analytical, and creative talent to develop a concept, idea, fact or content into a strong visual presentation that maximizes communication and effectiveness

Essential Skills and Abilities

Work collaboratively with EVSC employees, vendors and community partners in a teamwork-driven environment

Strive to be innovative in continuously improving processes for district-wide success

Provide excellent service in all forms of communication with a results-oriented customer-driven focus

Successful in working effectively and efficiently in a high pressure, time-sensitive environment

Ability to internally motivate, think critically, and initiate strategic improvement

Exude a positive and dependable work ethic

Highly organized with attention to detail

Education and/or Experience

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field required.

Minimum of 5 years of progressive marketing experience, preferably involving strategic marketing, branding, and campaign development.

Experience working in or supporting K12 education is considered an asset.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Skills

Ability to communicate thoughts clearly and simply.

Ability to write reports and correspondence.

Ability to effectively present information and respond to questions from groups of administrators, teachers, school board members and the public.

Ability to read and interpret documents such as operating instructions and procedure manuals.

Mathematical Skills

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.

Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Ability to analyze data and translate the findings into actionable strategies.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.

Ability to deal with problems involving several concrete variables in standardized situations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is almost continuously required to sit, talk and hear.