Ad Writer - Paravel Insights

Ad Writer - Paravel Insights

AD WRITER (FULL-TIME) Location: Remote, U.S. preferred

ABOUT PARAVEL INSIGHTS

Paravel Insights equips visionary and faith-based organizations with strategic and data-driven solutions that elevate brand presence, strengthen experiences, and drive meaningful growth. Our multidisciplinary team partners with organizations seeking transformative impact through strategy, marketing, creative, and events.

ROLE OVERVIEW

Paravel is seeking a highly experienced Ad Writer to craft compelling, conversion-driven advertising copy across key client engagements. This is a hands-on creative role for a writer who thrives in the details of paid media - someone who understands how headlines, hooks, and calls-to-action work together to stop the scroll and drive results.

One will play a critical role in producing high-performing ad creative across paid social, search, display, and digital campaigns. and will collaborate closely with senior strategists, designers, and account leads, and will be trusted to deliver polished, on-brand work with a high degree of ownership and minimal oversight.

KEY RESPONSIBILITIES

• Ad Copy Creation: Concept and write compelling ad copy across paid social, search, display, video scripts, and sponsored content.
• Campaign Ideation: Develop multiple creative angles and messaging variations for A/B testing, ensuring campaigns are optimized for performance.
• Audience-Driven Messaging: Translate audience insights, campaign strategy, and brand positioning into ad copy that resonates and converts.
• Brand Voice Stewardship: Adapt and uphold distinct brand voices across client work, maintaining consistency across all paid touchpoints.
• Cross-Functional Collaboration: Partner with strategists, designers, and account leads to deliver integrated ad campaigns on time and on brief.
• Performance Awareness: Work alongside media and analytics teams to understand what's working, iterating copy based on performance data.
• Quality & Precision: Maintain a high standard of excellence through editing, iteration, and close attention to character limits, platform specs, and brand guidelines.

QUALIFICATIONS

• Experience: 7+ years of professional ad writing or copywriting experience, ideally within an agency or performance marketing environment. Proven track record writing copy for paid campaigns.
• Portfolio: Strong portfolio demonstrating ad creative across paid social, search, or digital channels - ideally with examples showing multiple creative variations or testing approaches.
• Expertise: Deep understanding of direct response principles, audience segmentation, and what makes ad copy perform across platforms like Meta, Google, and LinkedIn.
• Skills: Sharp, concise writing ability with a knack for hooks, headlines, and CTAs; comfortable writing across diverse brand voices and industries.
• Working Style: Highly self-directed, deadline-driven, and comfortable managing multiple briefs in a fast-paced, collaborative environment.
• Preferred: Experience supporting mission-driven or faith-based organizations; familiarity with ad performance metrics and basic platform best practices.

ROLE DETAILS

This is a full-time position. Team members are expected to work collaboratively across projects and maintain availability during core team hours. Compensation will be aligned with experience.

CULTURAL ALIGNMENT

We value individuals who are aligned with our mission to support visionary and faith-based organizations; who bring initiative, clarity in communication, and strong ownership; and who thrive in a collaborative, fast-paced, and solutions-oriented environment.

WHY PARAVEL

The candiddate will work alongside a high-performing, thoughtful team committed to delivering exceptional outcomes for organizations with meaningful impact. This role offers the opportunity to shape ad creative at a strategic level and contribute to campaigns that drive real, measurable results.