Marketing Specialist

The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world's best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

The Marketing Specialist is a hands-on execution role that supports the day-to-day delivery of marketing programs across Growth Marketing, Content & Creative, and Brand. This role helps move projects from plan to launch by building campaigns, organizing assets, managing workflows, supporting partners, and maintaining the systems that keep work moving efficiently. This position is ideal for someone who enjoys executing across multiple marketing disciplines and thrives on organization, detail management, and cross-functional collaboration. The Marketing Specialist ensures activations are deployed accurately, marketing assets are properly managed, and performance data is organized to support ongoing optimization.

Key Responsibilities:

Campaign Execution & Marketing Operations

• Build and deploy email and SMS campaigns, briefs, and automated flows.
• Build and maintain Meta advertising campaigns, including campaign setup and creative test iterations.
• Support subscriber acquisition, list growth, and database hygiene initiatives.
• Assist in pulling, organizing, and maintaining marketing performance data across channels.
• Build and deploy assets for our online store in Shopify, including homepage updates, new web pages, and content updates.
• Partner with e-commerce team as marketing representative in monthly site audits, including executing any needed updates from marketing side.

Partnerships, Influencers & Community

• Support affiliate, publisher, and influencer programs, including communications, activation coordination, and performance tracking.
• Manage giveaway execution, including partner coordination, audience imports, fulfillment support, and participant onboarding.

Content & Asset Management

• Support content marketing initiatives through content publishing, asset coordination, content optimization, and channel deployment (website, blog, SEO).
• Organize asset management operations, including organization, tagging, metadata, and archiving of photography, video, creative assets, and customer reviews.
• Support international marketing execution and localization efforts.

Research, Insights & Team Enablement

• Support marketing research efforts, surveys, competitive analysis, and documentation of marketing processes.
• Assist with team coordination needs, including meeting logistics, sock donations, event materials, catering, and administrative support.

Qualifications:

• 2-4 years of experience in marketing, growth marketing, digital marketing, or a related field.
• Experience executing multi-channel marketing programs, including email, paid social, web, affiliate, or influencer marketing.
• Hands-on experience with marketing platforms such as Klaviyo, Meta Ads Manager, Google Analytics, Shopify, or similar tools.
• Experience with digital asset management systems, project management platforms, CMS tools, email platforms, and marketing technology preferred.
• Ideal candidate would have a good working knowledge of SEO best practices.
• This position requires commitment to embrace the company's culture through the alignment of personal behaviors with the company's core values.

Working Conditions:

• Manufacturing environment - exposure to machinery, noise and other adverse conditions for periods of time depending on the role
• Ability to lift at least 50lbs
• Flexible nature to manage competing and changing priorities
• Travel locally to all of the organization's sites and locations
• Occasional travel on as needed basis

At Cabot Hosiery Mills, we have a list of shared company values - one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We're an honest group of people and work hard, if you like that, we encourage you to apply.

This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder. To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.

The pay range for this role is:

70,000 - 75,000 USD per year (Waterbury)