Sr. Manager, eCommerce

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .

The Role

The Senior Manager, eCommerce will play a critical role in accelerating Mark Anthony Brand’s digital growth. This leader owns the strategy, investment, and execution across key eCommerce ecosystems, ensuring our brands show up competitively, consistently, and compliantly across major online retail and direct-to-consumer environments. This role functions as the U.S. eCommerce subject-matter expert, partnering closely with Sales, Media, Shopper Marketing, and Global teams to drive performance today while building scalable eCommerce capabilities for the future.

Accountabilities

Ecommerce Strategy & Execution

• Own and evolve the U.S. eCommerce strategy, investment roadmap, and activation across digital retail and direct-to-consumer environments.
• Translate brand and commercial priorities into clear eCommerce activation plans that drive growth and ROI.
• Continuously assess performance and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem.

Digital Shelf & Content Excellence

• Own digital shelf strategy, ensuring products are discoverable, compelling, and conversion-ready across online retail environments.
• Lead standards for content quality, asset optimization, and platform compliance, continuously raising the bar on execution.
• Partner with Creative Studio and Global teams to ensure assets are developed, localized, and optimized for U.S. eCommerce needs.

Cross-Functional Collaboration

• Partner with Media to shape paid eCommerce and retail media strategies that support brand and commercial objectives.
• Collaborate with Key Account Sales and Shopper Marketing to integrate eCommerce initiatives with broader omnichannel execution.
• Work closely with Finance and Compliance to manage investments, measure ROI, and ensure governance.Leadership & Influence
• Lead and develop a direct report, while also acting as a trusted eCommerce advisor across the organization.
• Serve as the U.S. stakeholder for global eCommerce initiatives and asset management, influencing through strong relationships and expertise.
• Build credibility with senior sales and marketing leadership by bringing insight, data, and a clear point of view.

Who You Are

• Bachelor’s degree with 6–8 years of eCommerce and/or Shopper Marketing experience (Alcohol Beverage experience strongly preferred).
• Demonstrated success leading eCommerce activations within complex retail and DTC ecosystems.
• Experience owning digital shelf performance, content standards, and investment measurement.

What You’ll Bring

• A strategic eCommerce leader who understands how digital retail connects brand experience, customer behavior, and commercial outcomes.
• Comfortable owning strategy while staying close to execution.
• Highly collaborative — you work naturally across functions and with senior stakeholders.
• Both analytical and creative, able to connect data to decisions and insight to action.
• Passionate about elevating digital experiences and building sustainable eCommerce capability.
• People leadership experience with the ability to coach, develop, and influence across teams

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $131,000 - $164,000
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

Equal Opportunity Employer


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